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Jodie Jones .

STYLE EDITOR

April

18/2016

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Primark Womenswear Summer 2016

Sunrise to Sunset

It’s official: your first summer beach read is here! No, it's not the latest crime thriller – it's a short story about the fun of dressing for summer, presented by yours truly. Our tale, "Sunrise to Sunset", is about a closet bursting with options. And like any good story, ours has a beginning, middle, and end – but we’re calling it Morning, Noon, and Night. Because we have your back, whatever the hour.

The cheerful spring sunshine is brightening up our everyday, and suitcases everywhere are screaming for summer! Relax, suitcase friends! We have endless bikinis, mountains of sandals, and piles of hot picks for vacation. Step right this way...

Primark Womenswear: Summer 2016

Bikini top $3, bikini bottoms $3, kaftan jacket $11, bikini top $6, shorts $15, bikini top $10, bikini bottoms $6

Our story begins at dawn, where you can get into character with a beachy attitude and a toteful of good reads. You’ll need the simplest clothes, something you can wear right from breakfast as you stroll down to the sand. Light layers, tunics, and swimwear are the perfect picks. Our mantra this season is mix-and-match, so dive into clashing prints and get creative with styling. We’re in love with the chic of lacy, sheer, and embroidered beach jackets, breezy eyelet, and easy maxis.

Primark Womenswear: Summer 2016

Sunglasses $3.50, bikini top $6, bikini bottoms $3.50, skirt $16, shoes $15, dress $21, sandals $22

Laze away the morning at the beach – but don’t forget: the plot thickens in high noon’s heat. Throw some shade at the midday rays with some light layers, and prove sun protection can be splashy fashion. Our vacay hit list has dresses, jeans, blouses, shorts, tees, and jumpsuits: all the summer suitcase must-haves for a main character in paradise.

Primark Womenswear: Summer 2016

Sunglasses $4, dress $16, sunglasses $3.50, blouse $17, jeans $22, blouse $13, skirt $16

Light, neutral fabrics give lots of loose options to keep your literary character cool, while extreme ripped jeans and classic cutoffs make denim the perfect sidekick. On top, statement lace is your go-to for beach-to-bistro coverups. Keep your eyes peeled for colorful camis and off-the-shoulder Bardot tops.


Sand-friendly sandals are always on hand for summer. You’ll find gladiators, pool slides, flip flops and caged sandals with all kinds of details: lace-ups, zips, buckles, decorative studs, and laser cuts. Exploring your vacay chapters a little deeper? Practical canvas lace-ups with dainty, daisy-mesh details will help put your best foot forward (get it? :-) ).

Primark Womenswear: Summer 2016

Dress $27, top $15, jeans $17

Our trendy tale ends with twilight. If you’re heading out to explore the local foodie scene, dip into metallic pleats, super cute sundresses, and printed maxis. Fan of balmy evenings? We have a plot twist: bikinis and crocheted tunics. Evening strolls and poolside lounging don't exactly get formal – so slip into "après swim", with chic swimwear that's (almost) too pretty to get wet.

Primark Womenswear: Summer 2016

Tunic $17, tank $10, skirt $14

Primark Womenswear: Summer 2016

Dress $18, bag $12, sandals $22

There’s a happily-ever-after for all our fashion fairy tale heroines. If these plotlines have you hooked, you won't want to miss the sequel! Your summer story follow-up continues with high summer vibes and a festival-ready twist. Check back soon for more – in the meantime, allow us to recommend some further reading...

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Author avatar

Jodie Jones .

STYLE EDITOR

April

18/2016

SHARE ARTICLE

Primark Womenswear Summer 2016
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