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Jodie Jones .

STYLE EDITOR

August

18/2016

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Primark Fashion Lingerie

Slip into this romantic trend...

Once upon a time, a "bra-strap slip" was a cringe-fest and cause for teenage advice-column cries. But luckily, as we’ve grown, we’ve matured and the world has grown up too. Newsflash: women wear bras! In an awesome twist (one your teenage know-it-all self didn’t even predict), the tables are now turned... You’ve probably heard the expression "underwear as outerwear" a million times – but ever considered embracing it?

Primark Lingerie

Fashion’s fascination with a 90's revival has spawned slinky slip dresses and spaghetti straps – which then kickstarted the acceptance of "intimates" as viable daywear options. True to form, we girls are working this trend to our best advantage: making the humble bra the star of the show.

Primark Fashion: Lingerie

Bra  $12

Primark Fashion: Lingerie

For FW16, we have some truly beautiful pieces that are anything but basic. Our new collection of lingerie goes subtle, strappy, sexy, romantic, pretty, delicate, and so much more – so you’ll 100% find a style you LOVE. Best of all, these cuties are fully functional, which means there’s no compromising support.  


The idea behind this slinky style is to embrace all those annoyances that used to be the stuff of fashion nightmares. Bra straps aren't ugly or shameful! So why've we been trying to trick people with those "invisible" (read: extremely visible) straps, and struggling with slouchy strapless bras our WHOLE lives? Let's end it!

Primark Fashion: Lingerie

Bodysuit  $13

Primark Fashion: Lingerie

Crop top  $8

Try embroidered triangle bras or multi-strapped bralettes and put them center stage. We’re especially into contrasting delicate underwear and casual tees. We are also completely obsessed with our lingerie bodysuits. These beautiful designs look incredible under loose tanks – who said lingerie was something to hide?

Primark Fashion: Lingerie

Bra  $9

And while we're at it, let's get rid of the idea that swoon-worthy lingerie costs serious bucks. This edit starts at just $8, and naturally we’ve got more of the good stuff in stores: DEFINITELY worth checking out. From sets, to mismatched separates, crop tops, and bodysuits, our lingerie department is always expanding to encompass everything from first bras to sculpting shapewear.

Warning: not only does this super stunning style look amazing, it also inspires major confidence. So remember: this trend must be executed with total 'tude! Don't ever be ashamed of a piece of clothing. If you're wearing it, wear it proud!

Author avatar

Jodie Jones .

STYLE EDITOR

August

18/2016

SHARE ARTICLE

Primark Fashion Lingerie
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