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Jayne Bibby

STYLE EDITOR

August

05/2016

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The ReMark Primark

The Re:Mark: Commuter Cardio

I read this week that we spend 350 hours a year getting to and from work. That's one hell of a commute. Well, if we’re going to spend all of that time racing to and from the office we might as well look good while we’re doing it! Enter Athleisure.

Primark, The ReMark

Personally, I have an hour and a half commute each way, every day. At first it was life changing: early start, late home, and meeting friends in town after work became a race against time to get to them before dinner. Two years on, I've pretty much got it nailed. Don't lie in for those extra 10 minutes - it's just not worth it. Don't agree to meet friends at an unrealistic time, and don’t stay too late at the office - it's all about a good work/life balance!

 

Catching the bus to the subway, having to change trains, and getting to the station in time is my daily morning cardio. Sometimes it's a slow and steady marathon, but others it’s definitely a sprint to the finish line!

 

With the Olympics starting this week in Rio, it seems like everyone’s thinking sports and exercise. Are you a regular pavement runner, social spinner, or just like to support sports from afar? The good news is you don't have to be an Olympic athlete to win the style stakes.

 

'Athleisure' and 'sports luxe' have been catwalk buzzwords for a couple of years now; but while it shows no signs of slowing down, it is only now that Main Street seems to be fully embracing this streetwear trend.


Like to look like you've just hit the gym, when actually the only thing you’ve accomplished in the morning is brunch? Then this is the look for you! We can thank LA for making gymwear acceptable brunch attire – props, Angelinos!

High-waisted leggings, crop and tracksuit tops flood the celeb columns, and the head-to-toe tonal dressing effect is obvious. Who'd have thought a plain olive or cream hoodie with slim joggers would look so chic?

 

Here at Primark we're majorly working this look. For menswear, it’s all about layering and making your athleisure look part of your lifestyle rather than something you only sport to work out. Take style notes from Lee Elias as he tells us how he makes the smooth transition from workwear to streetwear – all while hitting the gym in between.

 

As we race into the new season, 90's vibes continue to dominate womenswear and the color-block tracksuit makes a comeback – but it’s not for the faint hearted. Sporty Spice, eat your heart out! Let Jodie Jones talk you through the only way to wear sports attire this season. And let's not forget the little champs in your life. Sports vibes are heavily influencing kidswear, too, with lycra leggings and slogan tanks flying off the shelves.

 

It’s never been cooler to look like you're seconds away from your next workout, without having to raise your heart rate. After the recent spinning obsession, athleisure is already preaching to the converted. Anyone who knows me will tell you this is pretty much how I dress most weekends, as I trek from the gym straight to brunch and out for the rest of the day. That said, the commute's enough to get my blood pumping in the morning already; add a double-shot latte into the mix and I’m on track for a winning day ahead.

Primark Womenswear Athleisure
09.08.16

Women

Current Crush: Sports Swag

Gym or no gym: we’re sporting our joggers!

athleisure,day in the life, primark, value, work out, fashion gym, look good, feel good, working out,
02.08.16

Men

Working Out with Lee Elias

Working out, with Lee Elias

Author avatar

Jayne Bibby

STYLE EDITOR

August

05/2016

SHARE ARTICLE

The ReMark Primark

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