As that time of year comes around again, do you ever feel like you’re suffering Valentine’s burnout? We spend so much time stressing about the perfect date scene (or wallowing in self-pity without a plus-one) that we forget about the biggest loves of our life.
This year we’re celebrating the besties, the cannot-live-without girlfriends, your go-to-girls. Forget your boyfriends, your other half or life partner - this Valentine’s Day we're celebrating those never-ending friendships that go way back. #BFFs #SquadGoals
We all have a word for the friends we do everything with: the girls you got friendship bracelets with in elementary school, and spent hours watching rom-coms with when one of you had her latest heartbreak. These girls know you better than you know yourself - and they're always by your side. We bring you: Primark’s #Squadgoals.
What better way to celebrate our #Squadgoals for 2016 than by getting style tips from our denim buyers in Dublin? The coworkers and best friends dug deep into our new denim collection to find their perfect fit – and now you can too.
As our new Denim collection starts to drop into store - bringing new shapes and better washes, finishes and fits - now's the time to take your girls to Primark and find the perfect jeans for you! There's a style and shape to work for each and every one of your squad, so take style tips from Kendall and Kylie Jenner, Gigi Hadid and Taylor Swift - and strut your stuff this spring.
For all your moods and style goals, make Primark your denim destination and stock up on some core basics to get you through the season - and into one of the trendy new shapes, too. Better yet, swap 'em with your girlfriends and share the denim love around!
The Jegging stays a wardrobe staple, giving you that extra skinny look but keeping all the comfort: with a new spring update in on-trend colors like indigo, siren red, sky blue, and khaki.
The Skinny keeps its status as the go-to jean, but to give you choices, we have it in relaxed fit, super high waist and straight-up skinny options. We also have lots of rips to fit your mood: whether it’s the Rip-and-Repair Skinny or the Busted Knee Skinny, you can have both in high-rise and low-rise with lots of raw hems to boot.
The mom jean $22
The colour skinny $17
The crop flare $22
Busted knee skinny $22
The button through skirt $15
The dungaree $24
For the trendaholics, the Busted Slim Boyfriend is def the way to make a bold statement. With the distressed detailing and ripped knee, all these jeans need are a white t-shirt – simple and classic with an edge. We like it!
The overall is perfect for you chameleons. Wear them in your usual size for a slim and fitted style, or go up a size and create a super-relaxed vibe: roll up the hemline, unbutton one of the clasps and dress this piece right down. Add a Breton-striped top and this is a totes weekend-friendly pick!
If the Seventies vibe's more your thing, look no further than our Kick Flare Jean. With the high waist and frayed hem, it's a classic that adds a retro edge to your wardrobe – why not team these with one of our Camp California slogan tees to finish the look?
Still want more? We also have something for the girls that want to show off their legs this spring. The button-up skirt's the perfect transitional piece: wear it with tights while it's still chilly out, and turn it into a key summer piece with bare legs, a cropped tee and sandals.
Now go grab your girls, pull on your fave denims and hit the town! After all: a girl can survive without a Valentine’s date - but she can’t live without a best friend.