Primark HQ Diaries: Day In The Life
This month, our ‘Day in the Life’ series continues, and this time we’ve been hanging with one of our very own: meet Emma, our denim and jersey Womenswear designer. We get to chill with some of the coolest people, see what they get up to, and ask them all kinds of questions – mostly because we’re crazy curious, but also because we want to give you the lowdown on Team Primark. This is for anyone who’s ever wondered if their endless notebook doodles could blossom into a career…
Rocking her bomber jacket and mom jeans like a pro, it’s hard to believe Emma feels more at home designing clothes than modeling them: “My outfits tend to be inspired by blogs, street style, and people I follow on Instagram. Today was no exception”, explains the blonde beauty when we get the skinny on her #OOTD. “In the winter I'd say my personal style is pretty casual, mixing denim with athleisure looks.”
“In the summer I tend to go the complete opposite and wear cute head-to-toe prints, lace tops, and pretty bomber jackets.” We don’t know about you - but with personal style like Emma’s, we’re happy to have her designing our clothes!
So: what exactly does a day in the life of Miss Emma look like? When we asked what her typical day was, she said, “There's no such thing as a ‘typical’ day! Every day's different, but generally involves trend-researching, building the collection with buyers, designing it, and trying to put forward exciting new product.” Sounds like fun, huh? We wondered how she got into this line of work. “I knew I wanted to be a designer, ever since I was a kid. I went from drawing doodles of pretty dresses in sketchbooks on my bedroom floor, to studying fashion at school and then in college.”
“I also did a lot of interning in London and New York, for both high-end and Main Street brands, where I met some incredibly talented designers along the way.” Aha! Forget the tug-of-war between qualifications and experience: just do both. So with an amazing background behind her, Emma is well and truly prepped for the role. And what part does she likes best? “My favorite part of the job is the fact that I get to travel and be creative for a living.”
Her own hard work and determination aside, we wondered what pearls of wisdom she’s picked up from industry insiders: “The best advice I've been given is to work extremely hard, always be proactive and enthusiastic, and try to get along with everyone – the industry is smaller than you think!”And what would she say to aspiring designers? “Be prepared for hard work and long hours--it's not all as glamorous as you think! Having said that, if you love what you do as much as me, it’s a lot of fun too!”
Sixty seconds, seven questions, one answer - check out Emma’s quick-fire responses.
Fashion Week flats or high fashion heels? Fashion Week flats.
Spring/Summer or Fall/Winter? Spring/Summer.
NYFW, LFW, MFW, or PFW? PFW.
Bright and early (morning shows) or fashionably late (evening shows)? Fashionably late.
Business breakfasts or post-show parties? Post show parties!
Trend watch: sidewalks or catwalks? Both super-important!
Instagram or Twitter? Instagram.
And finally, as a girl-in-the-know: we were desperate to find out which Spring/Summer 16 trends she’s calling out: “I’m really excited about our Rio Beat trend for high summer - the bold, bright colors and exotic prints are just what we all need for our summer vacays!” Bright colors and exotic prints-- That sounds perf right now, bring on summer!