Jodie Jones .





You'll love this gorgeous new look!

Of all the New Year clichés, there’s one we can really get behind: a ‘fresh start’. At Primark HQ a ‘fresh start’ means a chance to reinvent our wardrobes. And with spring on the way, the (slightly) warmer weather has us dreaming of the new season’s fashion crop.

Of course the change in weather calls for a fashion refresh, and we can’t think of a better place to start than with our spring 16 collection: Humble & Laundered. After months of wrapping up, it’s officially time to start shedding some layers! Time to rethink how you dress, too.

Primark Spring 16: Simple & Fresh Crop top $7, sleeveless blazer $18

Don’t worry – you won't be breaking your New Year's resolution to spend less. Price tags on our new season collection start at $7 – so you can afford to replace the holes Christmas burned in your pockets, instead of sewing them up!

Primark Simple & Fresh Womenswear Spring 16 Trend

Jacket $30, shirt $10 jeans $20

Primark Womenswear Spring 16: Simple & Fresh Jacket $27, jeans $22bag $14

For spring 16, it’s all about timeless classics and key transitional pieces. Think relaxed-but-sophisticated raincoats and tweed-style cropped jackets: both the best of effortless style. Great statement pieces, you can style these spring jackets with almost everything – we suggest pairing with simple tees and denim.

Primark Womenswear SS16: Simple & Fresh Denim Jeans $22
Primark Womenswear SS16: Simple & Fresh DenimJeans $20

On that note, denim is also a key part of our spring story. Chic rips and loose fits make great updates: a perfect blend of comfort and style. Start the season with a dark wash, and move your collection forward with lighter rinses and white denim as we head into summer.

Primark SS16: Simple & Fresh Denim Dress

Dress $18

Dresses are also center stage, with denim in easy silhouettes. The sleeveless denim dress is beautifully simple: it'll be your go-to when your #OOTD means super-quick. Meanwhile, our denim pinafore’s dressy-casual vibe makes it perfectly transitional: swap a daytime tee for a crisp white shirt to move your look from day to night, and take this piece into summer with a simple bandeau bra.

Primark SS16: Denim Dress
Primark SS16: Denim Dress

This collection’s relaxed vibe is all about the neutrals. Safari classics like olive and sandy cream accent classic blue-and-white, with easy striped shirts in cool blue hues and still another key item in the Humble & Laundered look.

Primark SS16 Trends: Striped Shirts Shirt $10

Shirts are big news too--but this season they're totally casual, worn loose with relaxed denim and a chilled-out attitude. And, if a shirt's not your style thing, go for the striped look. Key to prints, patterns and fabrics, the humble stripe shines through on simple crop tops and textured bouclé jackets.

"We’re loving our Humble & Laundered look for SS16. The oversize laundered stripe shirt is a key piece, and looks great worn with indigo or white denim."

- Sam Chilton, Womenswear Design Manager.

Primark SS16: Simple & Fresh
Primark SS16: Womenswear Trends

See the collection in action and get a feel for the fresh spring vibes with our Official Womenswear Spring 16 Trend Video, below. And don't forget to check out our Men's and Kidswear for more new-season inspiration!

Play video

Jodie Jones .





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