The Denim Obsession
This season, denim is receiving a seriously gorgeous update by way of artisanal finishes. Think badges, embroidery and hand-painted prints, as a means of elevating your beloved indigo wardrobe staple. Get in with the fast-growing trend asap, because our selection of floral embroidered denim is whizzing out of stores quicker than you can say “forget-me-not”.
If you haven’t seen this dreamy denim in stores, chances are you’ve spotted it on your Insta feed, or on the enviable legs of your fave blogger. The homespun look is a much-welcomed refresh for what is arguably the most durable and hardwearing items in our style repertoire.
Embroidered denim jacket $26
The floral finish adds a delicate and eclectic touch we just can’t get enough of, while the mom jean silhouette, and pop-worthy collar, retain denim’s tough edge. As if this wasn’t enough to make you fall in love, the light wash plants the seed for seasonal longevity, by keeping things fresh and versatile for summer, through to autumn and beyond (where this trend will still be going strong, FYI.)
Embroidered mom jean $24
Love the look? Why not weed out your own Primark faithfuls and customise them yourself at home? Keep your eyes peeled for our badges, in stores now.