Jayne Bibby





The Re:Mark: Social Media Obsessed

As my Instagram bio will tell you: I’m Social. Media. Obsessed. Growing up in an net-connected world means one thing – social media is a MUST!

The Remark Primark

My career choice – working on digital-only fashion platforms – didn’t happen by accident. The web has been infiltrating my brain most of my life: sending my first email in computer class, developing a weird fondness for hearing the early dial-up tones, and getting all my friends on Facebook were all part of it.

At a recent launch for my friend Emma Gannon’s first book, "Ctrl Alt Delete" (you might remember her from our Day in the Life feature), we learned all about her life growing up with the Net – from the pros and cons to the #cringe. Today I’m just going to focus on the positives!

Whether it’s killing time on my daily commute or trying to find my #MondayMotivation meme, Instagram is where I go to get my fix. I’m a totally shameless Insta-bragger – whether it's about a new fashion buy, my latest vacay spot, Sunday brunch, or the worst offender of all: the post-workout selfie. Hi everybody, I'm Jayne, and I’m an Instagram addict! Hey, at least I can admit it...

Selfies have gone exponential, and here at Primark we're all for it. Our very own social media platform, Primania, is a perfect example: our Primark community has racked up 11,000 uploads in just three short years, showcasing products, beauty and homeware. So a shout-out to you, Primanians!

As Facebook kind of takes a back seat for me (mostly for bragging about check ins and catching up with international family); with Twitter and LinkedIn the best places for professional life, it feels like the only place to be and be seen right now is on Snapchat.

After doing a Snapchat takeover from Florence on a recent work trip, I was Totally. Hooked. We all know those filters are tons of fun to play with... It’s like having your own TV channel you can film all day, everyday! Haven’t checked out what we’ve been getting up to on Primarksnap? Now's the time!

My social media feed's currently swamped with festival #OOTD and friends having fun in the sun. I’m suffering from serious FOMO! Have tickets but still trying to figure out what to wear or how to style your hair? Our old friend YouTube has everything you need to know. 


So while you're out enjoying the warm summer sun, take a few pics: selfie in the park with friends, an outside evening dinner – you know you want to! Even better, we’d love to see what you’re wearing on Primania. See you all on my social feed!



A Day In The Life: Florence Edition

Feel like a day in Florence...?



Primania's Color Statement!

Make a color statement this summer!

Jayne Bibby





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