Danbury opens ft. Victoria Justice!
It’s finally here folks, our third US Primark store has officially arrived! On June 10th we opened the doors to our Danbury store in Connecticut, nestled within New England’s largest shopping center! Sitting proudly on the upper level of Danbury Fair Mall, our 310th store boasts an impressive 53,800 sq ft of shopping space, 65 fitting rooms and 45 cash registers, so you can get amazing fashion at amazing prices, fast! Take a look at what's on offer and start forming that shopping list - it’s time to hit the mall!
With Danbury taking our store count to three in the USA, we’re getting pretty good at knowing what our American shoppers like to see when walking through our bright blue doors! So what does this one have to offer? Danbury’s Primark boasts a constantly refreshed range of womenswear, menswear, childrenswear, homeware, beauty and gifts (100 new lines each day!), so much to buy, so much time…
53,800 sq ft on upper level of mall
3rd US store
310th Primark store
65 fitting rooms
40 cash registers
LOTS of happy shoppers
We decided that one day just wasn’t enough to celebrate the arrival of Primark to Connecticut’s favourite mall, and so that’s why we hosted three days of fashionable fun featuring some very special guests. Lets take a look at who was there and what we got up to!
Day 1: the influencers
For day one of our Danbury fest, we invited our ultimate style crushes into the store the night before the opening for a sneak preview of what’s on offer and we definitely got their fashionable seal of approval! Ian Michael Crumm, ultimate menswear connoisseur, chose the double collar shirt as his favourite piece (who could blame him?!), while Christina Caradona, of Trop Rouge, sported a casual chic style for the event with a slouchy tee, tied jumper and cute white sneakers. See who else strutted their stuff through the Primark shop floor with the hash tag #PrimarkUSA on Instagram!
Day 2: The store opening
We were counting the minutes until day two… the moment we opened the doors to our brand new shoppers! With the snip of a teal-coloured ribbon, we welcomed hundreds of happy faces through our doors. Empty shopping baskets soon filled with pyjamas, trainers, dresses, make up brushes and wrapping paper (told you we had it all!), and our wonderful employees were on hand to help with style advice. And when our shoppers’ cell phones were tired of snapping pics from our lovely new store, they could be recharged at our designated charging locations, or upload their lovely images to Facebook with the store’s free wifi– you can’t say we don’t spoil you!
News truly travelled far and wide about our new venture… one of our excitable shoppers had travelled from NY! She told us, “I heard about the opening from my sister who lives in Danbury, so I travelled here from New York to buy gifts for my niece’s graduation” – we hope she loves them girl!
Day 3: A very special guest!
Day three had us just a tad excited as we welcomed Victoria Justice to the store! The actress, singer and all round style queen is a real Primark fan, and was super excited to explore our Danbury offering. Like her outfit? Victoria’s gorge Primark wardrobe featured affordable picks - she told us “my shirt was $9 and my pants were $15. You can get a whole outfit for under $50, this place is amazing!” – you’re making us blush Miss Justice!
The first 100 visitors on the day were lucky enough to meet with Victoria. After taking awesome selfies, and grabbing an autograph, Victoria and our Primark shoppers were free to explore, shop and style to their heart’s content.
…And with that we’re open! Remember to catch up on all the action from our three-day fashion fest on Instagram, Facebook and Twitter, and make sure to follow us at @primarksnap on Snapchat to see stylish stars like Victoria giving us BTS views in the future! Come and visit us at Danbury Fair Mall, and get ready for some serious shopping.