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Lauren

STYLE EDITOR

March

14/2016

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Trend Focus: Road To Morocco

This summer, get ready for our Road to Morocco Womenswear trend to explode into stores! This stunning theme is inspired by the global traveler, jetsetting her way through the hustle and bustle of Moroccan markets, dressed like a cosmopolitan Bohemian dream. This is a key move forward from the 70's hippie vibe that’s been dominating your wardrobe the past few seasons: it feels more contemporary, sophisticated and oh-so-chic.

Join the Road to Morocco tribe: indulge in soft tailoring, vibrant prints and a deliciously rich color palette, for a hot summer look with stand-alone style. We’re so into this retro-meets-modern trend!

Primark Womenswear Trends

Sunglasses $3.50

To get the Road to Morocco silhouette, think loose-fit - but not oversized. The roomy shapes in tops and pants bring style and comfort, with a sensuous fluidity throughout the collection. Whether you're on a city break or a secluded getaway, each piece is perfect for roaming the town by day, or beachside dancing by night - all while looking effortlessly cool.

Primark Womenswear Summer Trends

Top $6, pants $18

  

Which brings us to our to-die-for color palette! Base colors include safari shades like olive green and camel, accented with deep burgundy, burnt orange and sumptuous butterscotch yellow.

Fabrics are cotton-based and lightweight, for movement and flow with each style. The focus is on texture, in key pieces like the crêpe belted shirtdress, linen shorts and a luxe faux-suede cami. Other statement pieces from the collection include an amazing pair of printed palazzo pants, a lightweight waterfall jacket, and a butterscotch yellow shirtdress.


Primark Womenswear

Jacket $18, dress  $16

Primark Womenswear

Camisole $9

Primark

Dress $18

   

Line right up, girls! This trend is so going to fly off the shelves. And don’t forget your fedora hat and statement jacket - they're the perfect finishing touch in the beautiful Road to Morocco look.

It's all about the details, right? Embroidery, embellishment, frills, unique waist ties, and interesting necklines take this collection to another level. With prints, tribal influences and intricate checks and stripes bring individual pieces to life. If you have a more adventurous style vibe, take it up a notch by wearing busy prints together.


Primark

Top  $9, pants  $12

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Author avatar

Lauren

STYLE EDITOR

March

14/2016

SHARE ARTICLE

Primark
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