#PrimarkMeets The Beckermans
If you know anything about the Beckerman sisters, then you'll know that they’re crazy about all things fashion and are regulars on the frow at fashion week. Fashion blogging, sister sensation Samantha and Caillianne Beckerman have been taking the world by storm. The dynamic duo are renown not only for their personal style seen on their fashion blog, but also their shrewd business sense, setting up their own design label with their younger sister Chloe. The designers-turned-bloggers have a penchant for print, Pomeranians (the girls have two pups called Marni and Cubby) and Primark, which we found out when they recently hosted an event in our King of Prussia store.
The girls hosted a meet-and-greet in our latest American store, which opened back in November, for our lucky customers and even helped style up ‘Beckerman’ inspired looks with the current Primark collection. The girls' energy and enthusiasm was clear to see as they spent time giving customers and fans styling advice and posing for photographs and selfies.
With a queue round the block to meet the lovely ladies, it was a high energy, fast paced few hours and it was no surprise that the crowd was buzzing with excitement. Some fans had even driven long distances for a chance to meet the sister act, as well as visit Philadelphia’s Primark for the first time, which meant that shopping was high on the agenda. But it wasn’t just the fans who were excited to be in-store, "We love mixing high street and designer, and we LOVE visiting the Primark stores in Europe when we’re travelling. It’s so cool that Primark is now in the US!” explained Samantha.
Renown for their eclectic approach to dressing, styling advice came in thick and fast from the girls. So whether you’re a formal kinda girl who loves a wide legged trouser and fitted jacket look, or you prefer a relaxed, boho-chic vibe, the girls were quick to start styling up a number of looks during their visit to the store, wearing the outfits themselves and even doing a couple of outfit changes during the day. The Beckermans suggest dressing down more formal looks with a faded, retro T-shirt to keep your feeling comfortable and cool. And why not swap out a blazer for a decorated trophy jacket to show off your style credentials, while maintaining that #GirlsBoss vibe at the same time?
If you’re ready to hit the beach, then a mosaic printed playsuit is the girl’s top pick for daytime, while the fringed mini skirt allows you to dress it up, while remaining cool for the evenings. When it comes to accessories the denim rucksack and straw trilby were firm favourites. If you were lucky enough to meet the girls in-store and take a snap of your new Primark look, then why not post it to Primania and show off your new ‘Beckerman’ look for the summer season.
If you were unable to join us at King of Prussia, but fancy getting the full low down on what really went on, why not check out our hashtag from the event #PrimarkMeets and see all of our live coverage as well as all of the personal behind the scenes pictures.
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