Vacay time is almost here - woot! Plan to hit the beach this summer? Or maybe you'd rather lounge by the pool (or both, let’s aim high here!)...Whatever you’ve been dreaming up on long rainy days, we have beachwear galore headed to the store, from an irresistible $1.50. Let us take you away, to a world where the sun doesn’t set before you’ve finished work!
So here’s the plan: roll out of bed at a very civilized hour, indulge in a hotel breakfast, head to the beach and/or pool...don’t move all day. Sounds good, right? If you’re like us, you’ll be soaking up those rays for a good long while, so a sunhat is a must. We have everything from pastel stripes to sophisticated oversized brim styles, so everyone’s covered (literally). Pricewise, you’ll be happy to know that $5 is all you need! Wear during the day with a patterned apron maxi or bikini and kaftan, and dress up for the evening in a shirtdress or floral maxi.
And the savings don’t stop there. We’re championing some super-cute retro trends this summer, so a classic bikini is key. They start at $3 for separates, meaning mixing and matching styles is easy. To top off your look, make sure your peepers will be sun-safe in our sleek sunglass silhouettes, from $1.50. All that’s left to do is settle down with a good book and doodle pads from Primarket to while the hours away... And when you’re done with me-time, there’s nothing better than a chilled-out chat with your summer vacay squad.
There’s something we always forget – the burn of hot sand or wooden decks (ouch!). A good pair of shoes to see you through the stumble over the beach is essential. Our cross-strap sandals and other footbed styles are comfy and easy to wear – your feet are welcome! Eventually, though, the day has to come to an end. The sun's dipping into the sea on the horizon, and you know it’s time to make a move to that gorge restaurant overlooking the beach for a night of local dishes and dancing. Turn up the glam by popping on some cork wedges, and finish the day looking stunning without sacrificing comfort.
Keeping your capsule wardrobe seamless from sunrise to sunset is easy with Primark, so come in and start dreaming of swooping seagulls and those wonderful waves... And for more inspo, check out our other beach and festival looks below!