Just when you thought summer at Primark couldn’t get any better, our midsummer line comes bouncing into the store. One thing's for sure: we have endless swimwear and enough maxi dresses to fill your suitcase. So no surprise, this to-die-for collection is flying out of stores quicker than you’re jetting off to Cabo. Ladies, time to get prepped for that vacay!
Jacket $24, bikini top $3, shorts $15, handbag $18, sandals $18
If you pack only one dress this season, make sure a) it's maxi-length, and b) it has a side split up to there! There are literally hundreds floating around our stores, with enough chic to make even the most experienced jetsetters do a double-take. From tribal-inspired prints to florals, stripes to checks, embroidery and everything in between, these floor-length beauties are an absolute must. To style these boho dreams, think fedoras, high-leg gladiators, and piles of delicate jewelry.
Not a maxi dress kinda girl? Slip on a pair of palazzos for a super-chic South of France feel. Use the same style rules – fedoras etc. – but this time try a Bardot blouse on top to run with the French theme.
With both day and night picks figured out, we turn our attention to the beach... This season, our shore-side style goes far beyond simple swimwear. We have one-pieces, mix-and-match bikinis, tunics and playsuits to make sure your beach sesh is anything but basic.
Dress $17, maxi dress $17
For summer loungewear, crochet, eyelet and macramé are all key design features. These traditional techniques and finishes add an artisanal feel to your vacay wardrobe. Bonus: they keep you cool when the temp starts to sizzle. Win-win! Look for camis, coverups, shorts, maxis, and sundresses sporting this homespun look.
Bikini top $6, bikini bottoms $3
Swimsuit $18, shorts $15, sunglasses $4.50
And finally, when you’re ready for the big reveal: look forward to chic swimsuits and tribal-inspired bikinis. From hits of neon to pineapple prints and embellished cups, it’s all going on! We also love the midsummer swimsuit update – thankfully, plain and boring are history. The comeback of the one-piece brings multiple straps, cutouts, draping, perforations, prints, and embellishment. Decisions, decisions…
Once you make up your mind, get to the store double-quick! These superb styles won’t hang around for long – and we know your summer vacay means best-dressed events and on-point swag only, thank you very much. See you soon!