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Jodie Jones .

STYLE EDITOR

May

16/2016

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Primark Womenswear High Summer

Hi, Summer!

Just when you thought summer at Primark couldn’t get any better, our midsummer line comes bouncing into the store. One thing's for sure: we have endless swimwear and enough maxi dresses to fill your suitcase. So no surprise, this to-die-for collection is flying out of stores quicker than you’re jetting off to Cabo. Ladies, time to get prepped for that vacay!

Primark Midsummer 2016: Womenswear

Jacket  $24, bikini top  $3, shorts  $15, handbag $18, sandals $18

If you pack only one dress this season, make sure a) it's maxi-length, and b) it has a side split up to there! There are literally hundreds floating around our stores, with enough chic to make even the most experienced jetsetters do a double-take. From tribal-inspired prints to florals, stripes to checks, embroidery and everything in between, these floor-length beauties are an absolute must. To style these boho dreams, think fedoras, high-leg gladiators, and piles of delicate jewelry.


Not a maxi dress kinda girl? Slip on a pair of palazzos for a super-chic South of France feel. Use the same style rules – fedoras etc. – but this time try a Bardot blouse on top to run with the French theme.

With both day and night picks figured out, we turn our attention to the beach... This season, our shore-side style goes far beyond simple swimwear. We have one-pieces, mix-and-match bikinis, tunics and playsuits to make sure your beach sesh is anything but basic.

Primark

Dress  $17, maxi dress $17

For summer loungewear, crochet, eyelet and macramé are all key design features. These traditional techniques and finishes add an artisanal feel to your vacay wardrobe. Bonus: they keep you cool when the temp starts to sizzle. Win-win! Look for camis, coverups, shorts, maxis, and sundresses sporting this homespun look.

Primark

Bikini top  $6, bikini bottoms $3

Primark

Swimsuit $18, shorts  $15, sunglasses  $4.50

And finally, when you’re ready for the big reveal: look forward to chic swimsuits and tribal-inspired bikinis. From hits of neon to pineapple prints and embellished cups, it’s all going on! We also love the midsummer swimsuit update – thankfully, plain and boring are history. The comeback of the one-piece brings multiple straps, cutouts, draping, perforations, prints, and embellishment. Decisions, decisions…

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Once you make up your mind, get to the store double-quick! These superb styles won’t hang around for long – and we know your summer vacay means best-dressed events and on-point swag only, thank you very much. See you soon!

Primark summer 2016 beach bag essentials makeup beauty womenswear
05.05.16

Beauty

The Beach Bag Essentials

Pack your beach bag for sunrise to sunset...

summer womens rings
05.05.16

Women

Beach Bling from $5

Get ready to fall in love…

Author avatar

Jodie Jones .

STYLE EDITOR

May

16/2016

SHARE ARTICLE

Primark Womenswear High Summer
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