Amsterdam is a special city, with a place in Primark's heart for sure. Aside from the friendly locals and epic architecture, we'd happily spend a weekend pursuing the 9 streets, searching for quirky homeware pieces and to-die-for wardrobe items! So prior to the launch of our brand new Damrak store (eek!) we asked Noor, the stunning face of Queen of Jetlags, to answer a few questions on what makes her home city, Amsterdam, so incredible. Now for an excuse to head back there...
If you had to describe your city in just three words, what would they be?
Romantic, photogenic, loving
What's the best thing about your city?
The people, and the biking culture! Everyone is so down-to-earth, and I love that we have an outdoor lifestyle.
What's the one thing you always tell people about where you come from?
That it's so instagrammable!
How would you describe your city's fashion style?
Casual for sure! I think most people from Amsterdam choose comfort over being fashionable or standing out for their style.
Describe a perfect day in your city from morning to evening. Including where you'd visit/eat/sightsee/etc.
My favorite meal of the day is breakfast, so I would probably go to the Breakfast Club with my baby for some pancakes. After breakfast I love to walk around for hours, especially through the 9 streets, taking some pictures of the canals.
In the afternoon I'd get lunch at George WPA and go to the museum square to visit the Stedelijk Museum or the Rijksmuseum. Another of my favorite things to do is visit the flower market. I love having dinner at home usually, so I would get some groceries and cook a nice meal!
What is your secret favorite place in your city?
Well, it's not a secret since I tell everyone to go there... but I love the restaurant De Plantage. I'm a sucker for anything Parisian, and the Amsterdam Zoo is basically the garden of the restaurant, so you can chill with flamingos while having a cappuccino!
What's one city you've never been to but would love to visit?
My boyfriend and I travel quite a lot for our jobs, but both have never been to Honolulu in Hawaii. We're always joking about celebrating our honeymoon over there and I'm secretly dreaming that it's going to happen...
Tell us a fun fact about your city not many people know.
There are some hidden places you can only visit by boat, via the canals!
Top tips for a successful shopping trip at your local Primark?
My number one tip is definitely to go early because I don't like shopping in crowded places. Try to be at the store around the time it opens and you'll have it all for yourself!
Also, use the divided sections of the store. Looking for a cool new jacket? Don't get distracted by fun pajamas or all the cool accessories, but go for the jackets/coats section first!
Why not satisfy that travel temptation one last time and take a look at what else is going down in the world of My City, My Story? Take inspo from Noor's sophisticated city style over on Primania (FYI: There's a new #OOTD coming your way EVERYDAY!), then sit back and relax as she shows off her fave Primark looks in an Amsterdam video! Finally, check out Noor's love letter to Amsterdam also hitting the site this week - faint!