The dreamy new trend...
We can totes relate: it's early morning, you’re out of the house, the sun's still snoozing, and all you want to do is crawl back in bed. For Fall/Winter, we have something to help you get back that wonderful coziness, while still scoring major style points. We know what you’re thinking—and the answer's Yes! Your dreams are about to come true...
Dragging yourself out of bed in the morning on a daily basis is tough enough, and that's true for most of us! So to make getting ready easier for you, we have a collection of fab, pajama-inspired pieces coming your way.
Pajama Style is a relaxed, decadent and comfy way to dress for the new season. This borrowed-from-bedtime look takes inspo from chic, sleek nightwear, reworked to wear every day, outside the house. So you can be doubly smug in the morning: you made it out of bed, and you look fabulous!
Make no mistake: this isn’t loungewear-as-clothes, normcore, sports luxe, or any other trend that effortlessly combines style and comfort. This is a sophisticated look using dressy basics, reimagined in soft fabrics, for a relaxed fit.
Jacket $26 , pants $15 , lace bodysuit $18
Shirt dress $16
Think double-breasted, longline jackets, contrast piping, fluid shapes, and laid-back vibes. Pajama suits reign supreme for chicas who want to channel the look from head to toe. And as always at Primark, no need to pinch yourself—the prices you’re seeing are the real deal!
Some of our personal faves: the super-chic shirts. They borrow the cut of a classic pajama shirt, and are available in lots of on-trend prints and fabrics. Pair our leopard print shirt with a flash of red and faux-leather skinnies for a night-out look that feels night-in comfy. Win!
Color-wise, just have a quick scroll down to check it out: it's a minimalist dream! The simple black-and-white scheme elevates the look to luxury territory, but dusky blush and midnight blue are also totes chic.
To blend the look into your existing wardrobe, mix your PJ-inspired pieces with everyday denim to nail the "off-duty model" vibe. Want to go further? Watch for our absolutely beautiful boudoir nightwear coming soon... Yep: our new sleepwear collection's too gorgeous to wear strictly for bed. And BTW, it’s fine to slip on actual PJs and pass 'em off as clothes–we won’t tell!
Jacket $26 , top $11 , jeans $20
Jacket $30 , top $14 , jeans $24