The Re:Mark: Happiness Figured Out
With 2016 going down in history as The. Worst. Year. Ever, let’s make a pact to make 2017 The Best! Pack your unicorn, throw on your mermaid blanket and shed some sparkle wherever you go! They say anything’s possible if you believe it, so that’s what I’m concentrating on this week (month, year…). After all, you only have to scroll through your Instagram feed to know that unicorns are alive and well – and quite frankly, that’s all the optimism I need.
You've heard of the Lipstick Index, right? How in times of economic distress, we substitute lipstick and little luxuries for more expensive buys like dresses and shoes to cheer ourselves up? Well this year, it's all about buying into longer lasting joy – and what could be better than some brand spankin' new denim?
They're in our closets' DNA, and we all have our faves. However: no matter how many I buy, I never quite have enough! I’m so easily tempted by a new cut, a little embroidery or a frayed hem... They're the jewel in my wardrobe's crown – and can be yours, too! Fancy joining me in the joy of jeans? Welcome to denim delirium: we have you girls, guys and kids all covered. I hereby coin the phrase "the Denim Index" – you’re welcome!
But it doesn’t stop there. Color is essential for cheering us up, and lucky for us, SS17 is set to be awash in brights. Enter candy pinks, acid florals and – thanks to the success of Hollywood smash, "La La Land" – sunshine yellow is destined for big things this season, from clothes to homeware.
And while we’re talking lipstick, why not try a color trend with some pinks worth puckering up for? Not only that, pastel hair is oh-so-over and mermaid hair is the next big thing – keep your eyes peeled for our Beauty How-To tutorial, coming soon!
Color and print are invading homes, too: flamingos were a sell-out last season, and fairy lights are an-all year-round thing now thanks to their cozy, feel-good vibe. You might be thinking that to feel good you need to learn how to "hygge" – but I’m here to tell you it’s all about "lagom" now (I can’t keep up either!): Swedish for "just the right amount" or "life moderately lived". When in doubt, take your cue from the satisfied Scandis here – they seem to have "winning life" all figured out.
In the meantime, throw caution to the wind, invest in the things that make you smile, and – most importantly – be yourself.
(Unless you can be a unicorn – then, of course, always be a unicorn!)🦄 🦄 🦄