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Jodie Jones .

STYLE EDITOR

July

19/2017

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Primark womenswear 9 new arrivals for A17

9 Newbies We’re Crushing On

Written by Lucy Felton.

From desk to dinner to weekend play: you’ll find plenty of inspo right here. Lucy Felton, fashion journalist and founder of lifestyle blog The Lucy Edit, is here to talk you through the just-in threads that are PERFECT for headlining every event. Wardrobe woes? What wardrobe woes?!...

Primark

Blouse  $15, sweater $11

Primark womenswear 9 new arrivals for F17

Shirt  $10

There’s no hiding from it: it has to be the most social time of the year, right? Your phone keeps pinging with fresh invites – and your closet can't keep up. Those barbecues, parties, events and weddings have a lot to answer for. And don’t even get us started with the work wardrobe! One word: Bored. 


Anyone else feeling the pressure to look on-point every day? Enter one seriously smokin’ drop of goodies... These 9 new buys are on the rails right now – and will transform your style status from "meh"  to "off-the-charts"! Let’s do this...

Primark womenswear 9 new arrivals for F17

Dress  $18

Primark womenswear 9 new arrivals for F17

Sweater  $14

How to wow in the office AND after-hours? Just pull out a fancy sleeve, #obvs. Don’t expect this trend to disappear any time fast – it’s a big FW17 hit. So zeroing in on this fluted bell shape's a pretty smart move. Plus, it just happens to be the most-wanted pink shade. Check! Check!


Meanwhile, what every fashionista really wants to know is: what’s the next "it" dress? Giving all others a run for their money, we present: the elevated tea dress. Forget sweet! This hottie has been reworked in edgy giant blooms, with a sexy high collar and thigh-skimming hem (*throws two in shopping basket*). Just add sneaks for daytime, and slayin’ shoes for up-all-hours dancing. Same goes for the essential statement-print blouse: pair with jeans by day and a snug pencil skirt by night. A fun print like boho birds ups the "wow" factor.

Primark womenswear 9 new arrivals for F17

Hoodie  $12, joggers $12

Primark womenswear 9 new arrivals for F17

Biker  $32

Still hunting down the perfect biker jacket? Look no further than a sassy faux-suede switch-up. Easy, fab, super lo-fi: job done. Make sure off-duty's always on-point, with a luxe sweatshirt. Go for printed jersey for lounge-y vibes, or color-pop chenille for chilled Sunday lunches and strolls. No sweat.

Primark womenswear 9 new arrivals for F17
Primark womenswear 9 new arrivals for F17

Backpack  $14

Shop streetwear style with a cropped hoodie and nylon backpack. Another accessory you won’t regret trying? The scarf. Blame the A-listers: they’ve all been sporting theirs in the festival field with a French girl 'tude, and we want in! Plus, it’ll triple up as a bag charm/hair add-on/bracelet... making it way more useful than (dare we say it?) the choker.

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Author avatar

Jodie Jones .

STYLE EDITOR

July

19/2017

SHARE ARTICLE

Primark womenswear 9 new arrivals for A17

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