Babe Alert: Tarmarz Lookbook
OMG you guys, have you heard? Our babe Tara, over at Tarmarz.com, has shot a LUSH look book and video, featuring all Primark everything. Naturally, we LOVE. So we caught up with Tara to talk all things Primark, summer style, and the season ahead. Check out the interview below, and don't even think about leaving without clicking 'play' to see her impeccably-dressed Coney Island adventures... You won't regret it!
Photography by Edelle Kenny
Tell us about your personal style.
I lean towards minimalistic looks most of the time, because I love clean lines and mix-match pieces. During the summer, I always have more fun with colour – I can't resist a good pop of yellow or pink!
Has your style changed since moving to NYC?
Definitely. Before moving here, I really struggled with city summer style, as it gets ridiculously hot for about two or three months straight. This year, I finally figured out how to stick to my style and be practical at the same time.
Which summer trends are you loving right now?
I always love a good oversized cuff or a simple ruffle.
What’s your ultimate Primark shopping hack?
I love to go to the bigger city stores, on a weekday, to find super cool limited pieces!
Which autumn/fall trend are you most looking forward to?
My favourite thing about A/W is statement outerwear; I love anything oversized with leather or buckle details. And I can't wait to be back in turtlenecks!
How did you select each of these looks?
I opted for pieces in strong summer colours, and built a look around them. I had a lot of fun layering the pieces together, in a way that still works for summer.
Where is your fave Primark store?
I love the Primark stores here in the United States; my favourite is probably the Boston one, in Downtown Crossing. Otherwise, I really like the Mary Street store in Dublin; it's very similar to the U.S stores.
Shopping / brunching: Brunching
Make a plan / be spontaneous: Make a plan
Instagram / Snapchat: Instagram
Movies / music: Movies
Spring Summer / Autumn Winter: AW
Tea / coffee: Coffee Always
Summer brights / winter darks: Winter Darks
Lie in / early night: Lie in
Smart / casual: Casual
Reading / writing: Writing
We know, right? Style. For. DAYS! Tara's got her sartorial game on-point, and we don't mind confessing that we'll be stealing a few styling tips from her. Want to see more? Head over to the Irish gal's site for more Primark-clad Coney Island snaps.