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Jayne Bibby

STYLE EDITOR

July

13/2017

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THE REMARK PRIMARK

The Re:Mark: Remember When?

At a recent fashion dinner with friends, I was reminded of some of my fave beauty products that I swore by in college but have barely thought of since. Nostalgia for those days has had me ever since, and now I’m doing everything I can to get back there… starting with my makeup bag. 

PRIMARK, THE REMARK

The products in question were perfect for hiding dark under-eye circles, faking a post-run glow and highlighting my face in all the right places (and still are!). Truth be told, I need all three in my life more now than I ever did then! Nothing makes a bigger impact on my mind and morning mood than an airbrushed look, with flushed cheeks and soft strobing cheekbones – especially when it’s all doable in under ten minutes flat.

 

Us makeup obsessives get super attached to our fave products: the ones we swear by, recommend to all our friends, and use Every. Single. Day. And few things are more annoying to a fan than hearing that...one of your beloved products has been discontinued?! I’ve often felt totally desperate. That killer item that’s part of your daily routine...and now you have to go on without it. Major disaster!

 

However. Bear with me: there’s a plus side to this story. Thinking back to my college day faves has reminded me to revisit my darling golden oldies – but it’s also pushed me to find new cult products to recreate those memories. 

With the beauty industry swamped with new product launches each week, it means we have plenty to play with... Like our Gen Z friends, we’re not expected to be product loyal anymore: we can mix 'n match, switching it up each time until we find our perfect match.

 

Makeup's come a long way since I was a student... Contouring, baking, draping, lip kits, banana powder – you name it, I’ve tried it and you NEED it! There’s a new trend on the block every week, and so it's tough to keep up. Buying all of them might make you a fan, but at least at Primark you’ll be a frugal fan – the best kind! And nothing gets me more psyched up than using a new product for the first time. Whether I use it again or not is irrelevant – that anticipation doesn’t go away.

 

Now with my new makeup ammo in tow, there isn’t a sitch I’m not ready for! Whether it’s festival fields, island getaways, or surviving a heatwave, I have a cosmetic kit for each and every one. So next time I’m out with the fash crew, I’ll not only be looking my made-up best, I’ll also have a bag full of new goodies to recommend! 

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Author avatar

Jayne Bibby

STYLE EDITOR

July

13/2017

SHARE ARTICLE

THE REMARK PRIMARK

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