Have you heard?
The launch of our SS17 workout collections was a big deal, and not only for the team at Primark HQ. After perfecting every design, we hooked up with our health and fitness Insta-BFFs across the globe, to get their verdicts.
This wasn’t just about taking selfies (although bonus, obvs): we organized classes to let the social media stars test the pieces in action, with experts on standby to lead aerial yoga, flying yoga, regular yoga, Crossfit, HIIT and commando sessions… Cue Upside-down pics and tons of likes!
Bloggers at the Dublin #PrimarkSetGo event: Tara O’Farrell, Louise O’Reilly, Anouska Proetta Brandon, Louise Cooney, Lauren Arthurs
First we hit up the UK, where we hosted a weekend with a LDN Muscle high-intensity workout, plus a sugar free cooking class and yoga. Tally Rye (who's up to 53,800 followers so far — just FYI) was totally fan-girling over the collection: "The leggings with the rose gold stripes are amazing! There’s a matching sports bra with the same detail that I’m in love with!" AJ Odudu’s fave stuff was the camo gear: "I literally wanted to wear it All. Day."
Bloggers breaking a sweat at the #PrimarkSetGo event in Amsterdam: Nathalie Kemna, Carolina van Dorenmalen, Esmée Noëlle, Fit with Marit
Meanwhile, in the Netherlands, a calorie-torching cardio and strength class at high-intensity boutique studio High45 put our threads and guests to the test. After vegan salads and healthy shakes, an intensive combo of ballet, yoga and cardio at a Ballet Barre class kept them push limits – seams and moods a success!
The #PrimarkSetGo event in Italy
The #PrimarkSetGo event in Spain
Ciao, Italia! The Italian crew received a one-on-one personal training gym sesh before gravity pilates and FluiBall yoga, followed by a vit-fixing, juicing workshop. Then bonjour France! There invitees survived an Insanity Commando training session AND aerial yoga (with an acai bowl break in the middle)!
In sunny Spain, a CrossFit workout was followed by a zen-inducing, mindfulness-through-yoga class. Hannah Romao from Avec Hannah said the collection was "big, and very impressive!’ And our last (but definitely not least) location: Portugal. Attendees rigorously test-drove our gear while CrossFitting, followed by an aerial yoga sesh to relax and contemplate the gear.
Okay, can we just take a second to talk about how these workout threads are just begging to be worn outside the gym?! Yup: we're talking athleisure – AKA our weekend uniform. Here at Primark HQ, we’ve given it our seal of approval and the fash crowd love it too. Why? It’s pretty much #perfection. It gives off a just-been-to-a-class vibe, whether you’re at brunch, walking the dog or running to the store, and you literally don’t have to have set foot in a studio. Okay, maybe once in a while…
And of you feel the need for a gym-confidence boost (hey, we didn't all *wake up like this*), our PS...Workout beauty collection is The One. The durable formulas have been designed to stay put – so whether you're running on the treadmill or throwing shapes at the spot, these beauty buys have got you, girl!