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Jodie Jones .

STYLE EDITOR

October

25/2017

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Primark AW17 womenswear trends

Get The Look: Hygge

FW17's collection of cozy coats and sumptuous sweaters is here. This season, the vibe is cuddly, the colors are soft, and the look is all about snug Scandinavian style. Embellishment, faux fur trim and exaggerated textures are literally woven right in: welcome to style-smart warmth.

Primark FW17 Hygge Womenswear

Left: faux fur coat $35; right: flight jacket $46, cable knit dress $22

Primark FW17 Womenswear trends   Primark FW17 Womenswear trends 

Primark FW17 Womenswear trends

 

Buttery neutrals are key this season, looking all the more covetable in chunky knitwear pieces and fleece lining.  Dive into all the texture: getting knee-deep in knitwear is fall's answer to double denim. Sweaters aren't the only way into this look. Sweater dresses will get you there too (we *heart* this cable knit number).

 

Primark FW17 Womenswear Hygge

Pull up your socks...(no, really)! Over-the-knee socks aren't just totes adorbs – they're practical too. Wear yours with work boots to bring a tough edge to your snuggest #OOTDs.

Primark FW17 Womenswear trends

 

 Primark FW17 Womenswear trends Primark FW17 Womenswear trends

We dare you: bundle up in this faux fur coat and just try to feel the chill. The oversized outerwear must-have features a HUGE collar to keep out the breeze, and deep pockets to bury gloved hands. It's basically a wearable duvet. We NEED.

Primark FW17 Womenswear trends   Primark FW17 Womenswear trends 

Primark FW17 Womenswear trends

 

Lavender and Millennial Pink bring serene, subtle color. Snow bunnies can grab fluffy knitwear, chenille, faux fur and plush pastels velvets to give your hygge look a lush lift.

 

(padded jacket $30, turtleneck $6)

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Author avatar

Jodie Jones .

STYLE EDITOR

October

25/2017

SHARE ARTICLE

Primark AW17 womenswear trends

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