Author avatar

Jodie Jones .

STYLE EDITOR

March

28/2018

SHARE ARTICLE

Primark womenswear fashion buyer Q&A, Disney collection

The Interview: Fashion Buyer

Meet Sarah, our babein’ buyer who collabs with outside brands and licensees, bringin' extra magic to our womenswear. Most recently, the Yorkshire-born beauty worked with Disney to create a Spring 2018 collection that celebrates all the classic characters.

 

This must-have collection's infused with serious nostalgia and lots of nods to current trends – and chock full of need-now pieces that won’t break the bank. Sarah gave us five to talk us through the collection and show us how to style it up for max impact. Come say hi...

Primark Womenswear: Fashion buyer Q&A, Disney collection

 

 

Primark Womenswear: Disney Collection

Minnie Mouse T-shirt $7

 

 

Primark Womenswear: Fashion buyer Q&A, Disney collection

1. What do you do at Primark?

I’m the assistant buyer in the womenswear license department: I work with designers from licensing companies like Disney to build amazing product. I’m involved right from the start of the design process, mixing current trends with branded characters to make the final piece as on-trend as possible. I work throughout all product areas including sweatshirts, T-shirts, swimwear, and denim (to name a few!).


Primark Womenswear: Fashion buyer Q&A, Disney collection

Donald Duck tie-front T-shirt $7


2. How did you collaborate with Disney on the Spring 2018 collection?

We started by sitting down to pull together inspirational mood boards that reflected how we wanted the collection to look. The designers worked on a range of pieces that included key season details – like stripes and embroidery – to make sure everything looked as on-point as possible. I made sure we featured a variety of Disney characters – because everyone has a different opinion of what's classically Disney!

Primark Womenswear: Fashion buyer Q&A, Disney collection

Mickey Mouse cap $6

 

Primark Womenswear: Fashion buyer Q&A, Disney collection

 

Primark Womenswear Disney collection, Mickey Mouse tank

Mickey Mouse tank $6

3. What's the best part of your job?

I love clothes, so I’d have to say being around clothes all day long! Working on license can be really fun, too – there are so many cute and trendy things you can do with the different characters.


Primark Womenswear: Disney Collection
Mickey & Minnie Mouse top $7



4. Which pieces from the collection do you totally need?

I love the Mickey cap– it’s a really nice nod to Disney without being too obvious. The Donald Duck top is super cute too!

Primark Womenswear: Fashion buyer Q&A, Disney collection

 

5. Who's your favourite Disney character and why?

I’d have to say Donald Duck. When I was 4, I got to go to Disneyland Paris and followed Donald around the cafe – I held onto his tail for about 2 hours, photobombing everyone else’s pics! Yep: I’m that annoying kid in your Disney photos – sorry!

 

Primark Womenswear: Fashion buyer Q&A, Disney collection

Mickey Mouse T-shirt $10

Primark womenswear spring trends Smiley World, Coca-Cola,

Women

Dine & Dash

Where to spend your cash for max impact.

Primark-Menswear-Spring-2018-Retro-Gaming-PAC-MAN-swearshirt-1042-580

Men

Level Up.

When there's no competition left.

DBO-PRIMARK-KIDS-SMILEY-500X500-1

Kids

Head-to-Toe Happy

There's no WAY you won't smile when you see this stash.

Author avatar

Jodie Jones .

STYLE EDITOR

March

28/2018

SHARE ARTICLE

Primark womenswear fashion buyer Q&A, Disney collection

Woohoo!

You've added your first item to your favorites.
You can access them anytime by clicking here.

Time for an update?

Primark.com supports the latest browsers including Chrome, Firefox and Safari. Make sure you've downloaded the latest version to get the best out of Primark.com