Jayne Bibby is the Digital Content Manager at Primark and has over 14 years’ experience in fashion journalism. She oversees all editorial content and strategic updates for the website. With a love of face-to-face interviews, reactive trend stories and all things homeware, you’ll find up-to-the-minute content from Jayne you won’t want to miss. Before Primark, Jayne was Deputy Catwalk Editor at WGSN. Follow her @jaynebibby for travel inspo and the best places to eat in London.