My Generation

The Who?

For FW17, it's out with the norm and in with the new, as our My Generation concept takes center stage. Casting a mix of models, influencers, and talents from a range of disciplines and demographics, we're here to tell you: Primark's for EVERYONE! From skateboarding to karate, feminist poster women to fashion writers, come meet the guys and girls reppin' for Pri-Pri this season. Here are their stories...

Primark

Daphne

I'm a fashion model. I'll be 89 this year.
Primark AW17 My Generation

Leanne

Do NOT compare yourself to others.
Primark AW17 My Generation

Brian

Cheeky, vain, antisocial.
Primark AW17 My Generation

Emily

To me, feminism is equality for all.
Primark AW17 My Generation

Sam

LET’S GO GET IT!
Primark AW17 My Generation

Sharifa

When I dance, I express myself without words.
Primark My Generation

Mikill

I’m passionate about literature and lyricism.
Primark

The Whole Story...

My Generation