Unlike other brands, we don't spend money on flashy advertising. In fact, other than letting you know when we're about to open a new store, you won't see any advertising from us!
Because we are a value retailer, our orders are large. We place orders for our most popular items far in advance, which helps our suppliers offer the best possible price. We keep our overheads low, meaning we can pass the cost savings on to you.
Our suppliers keep costs low by using streamlined production methods and a skilled workforce to make clothing for us in the most effective way possible. This way we can offer you amazing fashion at an amazing price.