Our Sustainable Cotton Programme

We started our Sustainable Cotton Programme in 2013 with the aim of changing the way we source our cotton, improve farmer’s livelihood and protect the planet. To date, we have successfully trained almost 150,00 farmers in sustainable farming methods. We are now expanding the programme by 80% to reach a target of 275,000 enrolled farmers by 2023.


We opened our first store in Dublin, locally called Penneys.