Primark launches new sustainable women’s leisurewear collection with recycled cotton innovator Recover™

What might have previously been left on the cutting room floor, has made its way into a new capsule leisurewear collection from Primark. Under its Primark Cares label, the innovative new range is partially made from recycled cotton sourced from unused fabric waste and recycled clothes.

The collection is certified by circular fashion company Recover™, whose aim is to close the loop on fashion: its innovative and unique recycling process cuts and shreds what was once considered waste into new high quality fibres. The eight-piece collection is available in-store from 24th May at Primark’s everyday great value prices.

Primark launches new sustainable women’s leisurewear collection with recycled cotton innovator Recover Primark launches new sustainable women’s leisurewear collection with recycled cotton innovator Recover

Each item in the eight-piece collection of classic and on-trend leisurewear pieces is made using between 15% and 25% recycled cotton. The remainder is made up of a mix of materials including sustainable cotton from Primark’s Sustainable Cotton Programme, organic cotton, and polyester.

With prices ranging from £3.50 to £12, the new collection includes hoodies, joggers, sweats, tees and leggings in navy, white, black and grey with hero items such as a V neck t-shirt body and a matching hoody and jogger set.

Primark’s Director of Primark Cares, Lynne Walker said, “At Primark, we believe that fashion should be more sustainable but that this shouldn’t come at a higher price. We are working with innovative partners like Recover™, who have been a leader in closed loop recycling for over 70 years, as part of our Primark Cares initiative to help make sustainable fashion affordable for everyone. With prices starting at £3.50, this collection can help make that possible so everyone can afford to make more sustainable and stylish choices.”

Recover™ Chief Sustainability Officer, Helene Smits said, “Recover™ is helping to close the loop on fashion, by recycling textile waste into fibres which are spun into yarn and then knitted or woven into new textiles. This creates low impact, long-lasting and high-quality products that can be worn and loved into the future. We are thrilled to be working with Primark on this new range, made with our recycled cotton.”

About Recover™ Spanish material sciences company Recover™ has over 70 years of recycling experience and has been certified by multiple organizations. According to the Higg MSI, Recover™ recycled cotton fibre generously outperforms virgin equivalent fibres, conventional cotton and organic cotton, across all 5 impact categories: Global warming potential, Eutrophication, Water scarcity, Fossil fuel depletion and Chemistry.

Recover™ uses post-industrial and post-consumer textile waste as a source of raw material​ and cuts the large pieces of textile waste into smaller ones, suitable for subsequent cleaning and shredding processes​. RecoverTM removes all non-textile materials from clothing thanks to an efficient automated extraction process. The textile pieces are recycled into new fibre ensuring the best quality and the maximum fibre length. The cotton fibre is then integrated into the supply chains of Recover™ closed loop partners​.

Infographic showing Recovers manufacturing process

Notes to Editor

Eight-piece capsule womenswear collection with Recover™
Product launching in-store 24th May
Available in 179 stores globally
Made using between 15% and 25% recycled cotton
Items range from £3.50 – £12
€4 – €15
$5 – $14
POL 17
CZE 105

About Primark

Primark is an international retailer that offers the latest fashion, beauty, and homeware at the best value on the high street; put simply, Amazing Fashion at Amazing Prices. First established in Dublin in 1969, we currently have over 390 stores, with over 16.5 million square foot of selling space, across 13 countries: the Republic of Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the US, Italy, Slovenia and Poland. We employ over 65,000 people and last financial year (FY19/20) we opened 12 stores and created over 2,800 new jobs, receiving over 48,000 job applications.

About Primark Cares

The Primark Cares initiative is a clear and committed statement to our customers, employees, partners and suppliers that we take our responsibility as a large retailer seriously. It’s a reminder that we’re always investing in ways to support the people who make our clothes and to protect the environment. Primark Cares labels can be found across a wide range of products in our stores. You can also read more about the work we’re doing under the ‘People’ and ‘Planet’ sections on our website – primark.com/en-us/our-ethics

About Recover™

Spanish material sciences company Recover™ has over 70 years of recycling experience and has been certified by multiple organizations. According to the Higg MSI, Recover™ recycled cotton fibre generously outperforms virgin equivalent fibres, conventional cotton and organic cotton, across all 5 impact categories: Global warming potential, Eutrophication, Water scarcity, Fossil fuel depletion and Chemistry.

Recover™ uses post-industrial and post-consumer textile waste as a source of raw material​ and cuts the large pieces of textile waste into smaller ones, suitable for subsequent cleaning and shredding processes​. RecoverTM removes all non-textile materials from clothing thanks to an efficient automated extraction process. The textile pieces are recycled into new fibre ensuring the best quality and the maximum fibre length. The cotton fibre is then integrated into the supply chains of Recover™ closed loop partners​.

For more information: https://www.recovertex.com

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