CottonConnect is an enterprise with a clear mission to transform the cotton industry for good, working with brands and retailers to enable them to develop more robust and resilient cotton supply chains. Primark has worked with CottonConnect and the Self Employed Women’s Association (SEWA) since 2013 on the Primark Sustainable Cotton Program. The project supports female cotton farmers to reduce their production costs, adopt more environmentally-friendly farming methods and ultimately increase their earnings.