50 Years of Primark

Our first ever store opened in Dublin a whopping 50 years ago, and we’re celebrating! We’ve asked some of our fave influencers to be the faces of our latest trend campaign, launch an exclusive PRMRK branded leisurewear collection and more... Scroll to peek behind the scenes of our latest shoot, learn fun facts about Primark and read a love letter to us written by our mega-fan Valerie Loftus.