#Live Sustainably

We’re all about making fashion accessible for all so look out for our Primark Cares labelling instore to discover trending must-haves.

Discover our sustainable cotton programme developed in partnership with female cotton farmers in India and read more about our ongoing initiative for a better future to find out more. If you think being sustainable means missing out on the latest trends then think again. Read our tips on caring for your favourite Primark purchases to ensure they last that little longer or give one of our upcycling guides a try to breathe new life into older pieces. Your home can be refreshed too with our range of Primark Cares duvets and pillows.

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