Terms of Use

This page (together with the documents referred to on it) tells you the terms of use on which you may make use of our website www.primark.com (our site). Please read these terms of use, our Community Guidelines, and our Privacy and Cookie Policies carefully before you start to use the site. By using our site, you indicate that you accept these terms of use, our Community Guidelines, and our Privacy and Cookie Policies and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.
For your information, this site contains material and references that are available for your information only. You will not be able to purchase goods from this site.

Information about us

www.primark.com is a site operated by Primark Stores Limited ("we" or "us"). We are registered in England and Wales under company number 00453448 and have our registered office at Weston Centre, 10 Grosvenor Street, London, W1K 4QY. We are a limited company.

Accessing our site

Access to our site is permitted on a discretionary basis, and we reserve the right to withdraw or amend the functionality we provide on our site without notice (see below). We may also restrict access to some parts of our site, or our entire site from time to time. We will not be liable if, for any reason, our site or any of its functionality is unavailable at any time or for any period.

Sharing Material with us

Material uploaded on social media using the hashtags #Primania and/or #Primark (“Material”) may be selected for use in the Primania gallery on our site. If your Material is selected for the Primania gallery, you will be contacted by Primark for permission. Please be aware that everyone in the picture must have provided permission for the image to be posted in the Primania gallery, which includes parental permission where necessary.

We use a service called Olapic to review Material for inclusion in the Primania gallery. You can find more information about this service at https://www.olapic.com/tos/.
By uploading Material using the #Primania and/or #Primark hashtags, you confirm that such Material is owned by you. Whenever you upload this Material you must comply with the content standards set out in these terms of use, our Community Guidelines and the Olapic Content Upload Terms of Use (available at https://www.olapic.com/tos/).
You confirm by uploading any Material, subject to our Privacy and Cookie Policies, that you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide licence to use the Material (and any part of it including any intellectual property rights relating to the Material). This includes (but is not restricted to) giving us the right to use, copy, distribute, modify, edit and/or publish the Material (in whole or part). We can, throughout the world, publish the Material on other pages of the site, other websites or in our stores, as well as incorporate the Material in other forms of media or technology. We may also disclose the Material to third parties located within or outside of the European Economic Area for any purpose connected with the operation of our site or our businesses. We also have the right to disclose your identity to any third party who is claiming that any Material posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy, or any other rights or law.
Our licence to use the Material on our site or in our stores will be affected by the deletion of such Material by you on your social media account. The Material will be deleted from the Primania gallery if it is deleted on your social media account. If you would like us to delete any Material within our control you can request that we do so by contacting us through the Contact Us page to report your concern. If the Material is copied (e.g. by other individuals in breach of our terms of use), is used in another form of medium or technology by another party or is shared by you (e.g. on a third party site), it will be out of our control and we are not obliged to and cannot delete such Material.
We will not be responsible for the content or accuracy of any Material posted by you. We have the right to remove any Material on our site for any reason as we see fit including if, in our opinion, such Material does not comply with the content standards set out in these terms of use and our Community Guidelines.

Acceptable use of our site

You may use our site only for lawful purposes. You may not use our site:

  • In any way that breaches any applicable law or regulation, is unlawful or fraudulent.
  • For the purpose of harming or attempting to harm others in any way.
  • To send, knowingly receive, upload, download, use or re-use any material which does not comply with these terms of use, our Privacy and Cookie Policies and Community Guidelines.
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.
  • To reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of these terms of use, our Privacy and Cookie Policies or Community Guidelines.
  • To access without authority, interfere with, damage or disrupt any part of our site, equipment or network on which our site is stored, any software used in the provision of our site; or any equipment or network or software owned or used by any third party.
  • To impersonate any person, or to misrepresent your identity or affiliation with any person or give the impression that your comments or Material emanate from us.
  • To breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence.

Interactive services

We currently provide an interactive service which allows sharing and commenting on user content.
We are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user, whether the service is moderated or not.
Due to the interactive nature of the service, we do not perform any pre-submission monitoring of user content. If you wish to report an interactive service you may do so using the 'report this look' button. You will be asked to give a reason for your report, which will stay anonymous and only visible to the Primark Web Team. Within 24 hours, the reported look will be reviewed by a member of our website team and its administrators. If it is deemed by us, at our sole discretion, to not comply with these terms of use, our Privacy and Cookie Policies or Community Guidelines the image will be removed. Please note that on certain browsers, due to Cache memory, the take down process could take approximately 1 hour to complete. Alternatively you may contact us through the Contact Us page.

Intellectual property rights

We are the owner or the licensee of all intellectual property rights in our site including but not limited to the software and/or the material published on it. Those works are protected by intellectual property rights, copyright laws and treaties around the world. All such rights are reserved.
You may print off one copy, and may download extracts, of any page(s) from our site for your personal reference.
You must not modify, amend, distribute or copy (including making digital copies of) any materials you have printed off or downloaded from our site. You must not use any illustrations, photographs, video, audio sequences, graphics, names or trade marks separately from any accompanying text.
Our status (and that of any identified contributors) as the authors of material on our site must always be acknowledged. You must not use any part of the materials on our site for commercial purposes without obtaining a licence to do so from us or our licensors.
If you print off, copy, download or use any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.
Primark is a registered trade mark of Primark Holdings.

Reliance on information posted

Commentary and other materials posted on our site are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site, or by anyone who may be informed of any of its contents.

Our site changes regularly

We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access to our site, or close it indefinitely. Any of the material on our site may be out of date at any given time, and we are under no obligation to update such material.

Our liability

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:

  • All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity, as applicable.
  • Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to our site and/or any material displayed on our site, including, without limitation any liability for:
    • loss of income or revenue;
    • loss of business opportunity;
    • loss of profits or contracts;
    • loss of anticipated savings;
    • loss of data;
    • loss of goodwill or reputation; and/or
    • any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable, provided that this condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.

As a consumer, please be aware that we only provide our site to you for domestic and private use. By accessing our site, you agree not to use our site for any commercial or business purposes.
Nothing in these terms shall limit our liability for death or personal injury arising from our negligence, for our fraud or fraudulent misrepresentation, nor any other liability which cannot be excluded or limited under applicable law.
The information contained on this site is purely for illustration purposes. To the maximum extent permitted by the applicable law, we do not accept any liability for any purchases that you make as result of any comments and/or information contained on this site. Please note that separate terms and conditions will apply to such purchases and will be brought to your attention at the point of sale.

Information about you and your visits to our site

We process information about you in accordance with our Privacy and Cookie Policies. By using our site, you agree that we can process your data in the way described in our Privacy and Cookies Statement and in accordance with your opt in preferences. You warrant that all data provided by you is accurate.

Viruses, hacking and other offences

You must not misuse our site by knowingly introducing viruses, Trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.
By breaching this provision, you may be committing a criminal offence. We may report any such breach to law enforcement authorities and co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.
We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any website linked to it.

Linking to our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
You must not establish a link from any website that is not owned by you.
Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice. The website from which you are linking must comply in all respects with the content standards set out in these terms of use and our Community Guidelines.
If you wish to make any use of material on our site other than that set out above, please address your request to us here.

Links from our site

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them. Your use of those sites will be subject to the terms of use contained in the relevant site.


Termination of these terms of use, however arising, shall not affect our rights and remedies that have accrued as at termination. Clauses which expressly or by implication survive termination shall continue in full force and effect.

Jurisdiction and applicable law

The Italian courts will have exclusive jurisdiction over any claim arising out of, or in connection with, these terms of use. These terms of use and any dispute or claim arising out of, or in connection with them or their subject matter or formation (including non-contractual disputes or claims), shall be governed by and construed in accordance with the law of Italy.

Variation and Assignment

We may revise these terms of use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we made, as they are binding on you. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our site.
We may assign or otherwise transfer our rights and/or obligations (or any part of them) under these terms to any third party from time to time.

Your concerns

If you have any concerns about material which appears on our site or the accessibility of our site please Contact Us.

Thank you for visiting our site