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A Flawless Finish

Flawless skin's just a brushstroke away with our new-and-improved makeup collection. With an extended range of shades, you'll find the perfect match for your individual undertones and hues.

models wearing Primark foundation
my perfect color improved collection
Glow foundation $7, concealer stick $1.50, pressed powder foundation $3, foundation and contour stick $3.50, matte foundation $4.50, Bake It setting powder $4, loose mineral powder $3


From double coverage to oil-free matte, our foundations give you the flexibility to apply your makeup however it works best for you. Love natural coverage? Check out our Perfect Finish foundation. Vitamins E and C keep your skin moisturized, leaving you with a flawless natural finish.

Foundation $3.50
matte foundation


A dependable concealer is a handbag must! And our collection has the perfect grab-and-go picks to keep you fresh and photoworthy. Try our liquid concealer, with a brightening formula enriched with nourishing Vitamin E and Aloe Vera. On days when you’re out from AM to PM without time for a top-up, use our ultra long-wear concealer for full but lightweight coverage.

foundation stick
concealer stick
Long Wear Concealer $4.50


A dusting of powder goes a long way in the makeup world. It helps you mattify your skin and set your makeup. So whether you go for powder foundation or loose mineral powder, you’ll have the oil-free essentials to keep your makeup all-day flawless.

loose mineral powder
glow It
Setting powder $4
model wearing My Perfect Color foundation
Concealer $3.50
model wearing Primark makeup
bake It powder
Setting powder $4
close up model shot
Finishing powder
Finishing powder $3.50
My Perfect Color Makeup
foundation swatches
foundation gif
before and after shot