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An Update From Primark

Primark re-opens stores in the US

- Primark continued to re-open its stores in accordance with government ordinances

- Employee and customer safety is the first priority throughout the re-opening process

- Social distancing, personal protective and cleaning measures in place to help ensure the safety of those in-store

June 26th, 2020

In line with Government ordinances, Primark Freehold, Staten Island, Willow Grove and King of Prussia re-opened today, June 26th, with extensive measures in place to safeguard employees and customers. This follows the opening of our Danbury Fair Mall store on May 22nd and our Downtown Crossing, Burlington and South Shore Plaza stores on June 15th

Primark has closely followed all safety advice from the government authorities, treating this guidance as the minimum standard, and has put rigorous health and safety measures in all stores ahead of reopening. These measures include:

- A strict social distancing protocol:

o Limits on the number of customers allowed in store at any one time to allow for the appropriate distance in between customers and employees, following government guidance

o Clear signage and floor decals, as well as dedicated employees and additional security staff, to guide customers through the store in a way that limits contact with others.

- Personal protection for employees and customers:

o Hand sanitizer will be made available at the entrance and on the shop floor and back of house for employee and customer use. Face masks and gloves will be made available to employees for their own comfort and protection

o Perspex screens have been installed on tills to protect customers and employees

- Increased in-store cleaning:

o The frequency and rigor of store cleaning will both increase, particularly around high frequency touchpoints such as tills, escalators, lifts, and employee areas in back of house

Full details of the safety measures we have introduced in store can be found here and below.

Primark CEO, Paul Marchant, said: “As we continue to re-open our Primark stores in the US nothing matters more than the health and wellbeing of our colleagues and customers. We have looked closely at what has been working across the retail industry and we are following all safety advice from the health authorities to help keep people safe in our stores.

“The re-opening of our stores is a very important moment for us and we are very happy to be able to safely welcome back our customers. As you would expect, we will be keeping an incredibly close eye on how things are going and will be responding immediately to anything which may need to be improved.

“I also want to thank all of our colleagues and partners for the commitment, strength and resilience they have shown through these challenging times. I am particularly proud of the incredible volunteer effort by hundreds of our employees across the globe who coordinated and delivered care packs with over 450,000 everyday items to support frontline workers and patients during the pandemic.

“In Boston, where Primark opened its first store in the US, a partnership with the Mayor of Boston’s Medical Intelligence Centre saw Primark donate 900 products including pillows, bedding and towels to support city efforts to build temporary hospitals and support vulnerable local residents. A further 1,690 products were donated to St Elizabeth’s Medical Center, Tufts Medical Center and City of Boston Health Commission. In New York, over 100 care packs were also donated to local hospitals in Brooklyn and Staten Island.”

Andy Stewart, President, Primark US, said: “We have missed our customers and we are delighted to once again provide them with the quality, affordable products they may have needed in recent weeks. While we can’t yet be the exact Primark our customers know and love, we hope that customers understand our priority right now is making sure that our stores are safe places to work and shop.

“We have followed official government advice and are confident that we have put the necessary measures and equipment in place to help protect our employees and customers. We will be doing everything we can to help our customers in store, and we ask our customers to be patient with us and help us by following the guidance provided around the store.”

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Jodie Spragg
Style Editor
15/06/2020
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