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2019 Events

Share The Joy with Boston Ballet and Primark via a series of events in Boston celebrating the annual tradition of The Nutcracker. Events in Downtown, Metro West, and South Shore make it easy and convenient to pick how you want to participate! All activities are complimentary – we’re thrilled to share this holiday tradition with you and your family!

Scroll on to see the dates for your diary…

The cast of Nutcracker

The Nutcracker Celebration at Primark Burlington

When: Saturday December 7th between 1-4pm

Where: Primark at The Burlington Mall

Join us for a festive in-store event showcasing the beloved Nutcracker bear. Guests will get the chance to take a family photo with the bear as well as taking part in a holiday crafting project.

Family with the Bear

The Nutcracker Celebration at Primark Braintree

When: Sunday December 8th between 1-4pm

Where: Primark Braintree at South Shore Plaza

Join us for a festive in-store event showcasing the beloved Nutcracker bear. Guests will get the chance to take a family photo with the bear as well as taking part in a holiday crafting project.

Members of the public at the Nutcracker parade

The Festive Nutcracker Event at Primark Downtown Crossing

When: Saturday December 14th between 2-6pm

Where: Primark Downtown Crossing at 10 Summer Street, Boston

Join us as we SHARE THE JOY this holiday season by bringing Boston’s best holiday tradition, The Nutcracker, to you! Meet the beloved Nutcracker bear, take a photo, participate in a festive holiday crafting project and enjoy sweet treats from Dunkin’.

At 4pm, head over to the Boston Opera House for the 2nd annual Nutcracker parade! Stroll alongside the cast of the Nutcracker through Downtown Crossing, then join us back in-store at Primark after the parade to get a photo with your favorite characters.

On Floor 1 of the store you’ll find The Snow Queen and King, on Floor 2, The Nutcracker Bear, on Floor 3, Clara and Drosselmayer and on Floor 4, The Mouse and his mice soldiers.

In case of inclement weather, in-store events will still go on.

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Jodie Spragg
Jodie Spragg
Style Editor
20/11/2019