Baby lying down with lion toy

Just Landed: Primark Baby Collection

Think back to all your questionable-fashion baby photos…. Remember how you swore you'd never dress your kid like that? Well, it’s the time for you to start the next generation of baby photo albums. Scroll down and take your pick from our latest baby collection…

Kerry Martin
Kerry Martin

Our newest baby collection has landed. Come check it out! Whether you’re new parents, grandparents or honorary aunties or uncles, we have a wide range of ridiculously cute clothes for you to pick from, with everything from sleepers and bodysuits to cute sets and cardigans. Plus, every piece is part of our Primark Cares collection.

Baby Clothes Must-Haves

Baby wearing Mustard cardi/ blue bottoms sitting down
Babyworld Yellow Knit Hooded Cardigan $10

The collection’s seasonless palette of soft pink, yellow, blue and white means all your buys will work seamlessly with the rest of your baby’s first wardrobe—and hold up throughout their early stages. We’ve also gone for timeless patterns and assorted animal prints to make them the perfect aww-inducing baby shower presents.

Super Soft Sleepers & Bodysuits

Baby sleeper, wooden toy in hand
2 Pack Babyworld Ribbed Sleepers $12

Go for full length sleepers with anti-slip dot soles for those first steps (from 9-12m), or footless if your little one’s shoe game is already better than yours (it happens).

Prioritize the Practical

Swaddled baby
2 Pack Printed Swaddles $15

With a huge variety of cute colors and patterns to pick from, our sleepers and bodysuits have lots of handy features. Because our kidswear is not only adorable, but practical too.

The cuffs on the arms and legs of our sleepers ensure they "grow" with your little one to keep that longevity promise. Some of our leggings also have a "turn back" waistband, for added comfort and padding when it’s tummy time.

Baby standing by sofa
5-Piece Starter Set $16

We’ve also made sure there isn’t a pesky button in sight with this collection: no one needs to be wrestling with those during diaper changes. Instead we've used snaps and zippers down to the hem for quick-change ease. And we've added a zipper guard to protect your little one as they explore their surroundings or their new nursery.