Kids playing wearing colorful T-shirts

Kids' Summer Essentials from $3.50

From separates to sleepwear, we have everything your littles need, at every age and stages.

Rebecca image
Bex Gillam

Sometimes we don't put a lot of effort into kids' clothes: it feels like they change them, like, every 10 minutes (and we replace them about every 10 days). But we're here to tell you why you need the total opposite: essentials to mix and match, that are tough enough to be handed down to future sibs.

Printed Separates and Slogan Tees

Girl wearing Pink Floral Slogan T-shirt
Pink Floral Slogan T-shirt $3.50

The easiest way to max out any buy? Make sure it’s versatile (the same goes for your clothes, too): go for printed separates and cute slogan tees you can whip off and replace after a lunchtime food fest. We have a whole collection of super-cute pieces, featuring minimalist animal designs and Scandi-style stripes (but our fave has be the zesty yellow GLOBAL slogan tee).

Kids' Capsule Wardrobes


We have tons of denim to form the foundation of endless looks, too. Set them up for life: teach them how to create a capsule wardrobe. Jersey knit basics, jeans, a few sweatshirts and you’re basically there… Being saved from a future floordrobe? They’ll thank you for it (maybe later...). For little ones, we have super soft bodysuit sets for all, to wear alone or layered for a little extra warmth.

Baby modeling Short Sleeve Printed Bodysuit
Short Sleeve Printed Bodysuit (Part of Pack of 7), $13

Must-Have Pajamas

Kids wearing pajamas and summer looks.
Lilo & Stitch Pyjama Set £10/€12/NOUS/PLN50/Kč310, Blue Pyjama Set £8/€10/NOUS/PLN43/Kč260, Pink Heart Pyjama Set £8/€10/NOUS/PLN43/Kč260

And not just daytime looks: our sleepwear is just as adorable, with big name-branded sets featuring their fave characters. With Disney, Marvel and PlayStation to pick from at prices you’ll love, everyone will sleep happy.