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We Did Our Homework

Take a peek below to see the steps we took to stay safe on our latest campaign photoshoot, set in a local school.

Jodie Spragg
Jodie Spragg

Our creative team usually meets up to plan photoshoots, but this one was organized totally by video calls! All the Primark clothes samples you see in the campaign were quarantined for 72 hours before the day. And while the stylist would usually dress the models, this time the models dressed themselves (they even got to keep the clothes they wore)!

The entire shoot team from photographer to makeup artist were given protective masks and PPE, plus a safety briefing in the morning. They spent the day practicing social distancing with the child stars while getting creative. Lots and lots of cleaning happened, and hand sanitizer was ready for everyone! Scroll to see behind the scenes pics of the team on the day…

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