Model wearing orange hoodie and blue jeans

Denim Upgrade

Shopping for this key wardrobe piece is notoriously challenging. So as part of our Primark Cares initiative, we’ve curated a collection of classic cuts that suit every shape and style — and they'll last you for years.

Rebecca image
Bex Gillam

Jeans: the waistband may be kind of a shock after a year in stretch or drawstring... but not only are they totally flexible, they’re the obvious pick to be post-pandemic presentable. In fact, you can wear them with literally anything: an overshirt for a dressier vibe, a classic white tee off-duty… Or even more denim, to create the controversial head-to-toe fave: the Canadian tux.

They’re the non-negotiable cornerstone for the rest of your non-lockdown capsule wardrobe, whether you style with trends or more timeless pieces.

Tapered Leg Jeans

Model wearing Ecru Jeans and Ecru T-shirt
Ecru Relaxed Tapered Jeans $23, Ecru T-shirt $8, White High Tops $24

Our relaxed tapered jeans work great with our Primark Cares slim-fit tank and cuffs: it's a failsafe formula that goes back decades. Revived on the runways this season, the sunny go-to combines comfort with style.

Straight Leg Jeans

Model wearing orange hoodie and blue jeans
Orange Hoodie $10, Blue Relaxed Straight Ripped Jeans $26

Straighter legs your thing? Whatever your vibe or gender, we have your new fave pair. Just finish the easy ensemble with tube socks, high tops and a hoodie or long-sleeved tee. Borrowing from the boys? Get your cues from the Insta-crowd: finish the look with an oversized shirt or cropped cardigan and white sneakers.

Models wearing hoodies, T-shirts and jeans
Ivory Hoodie $10

Give your OG indigos the day off and get a low-key luxe summer look with an ivory tee and jeans: can’t beat those neutrals for boss looks on a budget. After the big fashion break, jeans have their essential status back — and man, they’ve earned it.

Models wearing Orange Hoodies and Blue Jeans
Model wearing Ecru Jeans and Ecru T-shirt