Kem Partywear

Kem’s Party Picks

Kem's pulled out all the stops this season with an edit of chic classics mixed with playful prints for perfect party style.

*The prices in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.

Dread a "black tie optional" invite? TV Personality Kem Cetinay is here to help you decipher the dress code, whether it’s a work party, winter wedding or yearly family reunions.

Kem Partywear

How To Style Suits For Party Season

What better way to let loose and celebrate your wins this year than in our most luxe-look pieces? Guaranteed to get you looking and feeling your best. First up... Introducing our velvet blazer and matching pants.

Kem Partywear
Kem Black Velvet Suit Pants with Contrasting Pocket Stitching $25, Kem Black Velvet Suit Jacket with PU Collar $50

Nothing says winter luxury like velvet. The thick fabric protects you from the chill, and the unique texture (historically signalling wealth and high status) will have people talking. Style with a crisp white shirt and bow tie, and finish with dressy black wingtips. Then head out and throw down your best moves.

Kem Partywear

Don't need a suit for the RSVP? Our velvet bomber jacket still says dressy, but with an off-duty vibe. Keep the look luxe with simple black basics or Kem’s famous crew neck tees and black tailored pants. Head to the store ASAP for these and other dressy-casj party picks.

Bomber Jacket
Kem Black Textured Bomber Jacket $45

Leopard Party Look Inspo

Playful prints are the easiest way to bring personality to a formal look, and this season it’s all about leopard print. Make a scene (in the best way possible) as you enter, in our leopard print blazer. With exaggerated satin lapels and a cool silver and black print, keep your shirt and suit pants simple and let your top do the talking for max impact.

Polished party looks can go hand in hand with bold prints. A great example: Kem’s all black outfit featuring our leopard print shirt. Deceptively simple, the look's transformed when it catches the light thanks to the shirt’s satin texture and embossed print. Wear under our velvet suit or pair with our tux pants for style they’ll all want to steal.

Leopard Shirt
Kem Black Leopard Print Shirt $16

Kem’s Party Edit is available in selected stores. See below for your nearest location:

  • American Dream
  • Arese - Il Centro
  • Berlin Joachimstaler Strasse
  • Birmingham Pavilions
  • Bologna
  • Braintree
  • Bromley
  • Brooklyn
  • Brussels - Rue Neuve
  • Burlington
  • Calais
  • Cardiff New
  • Chicago
  • Chieta
  • Cologne
  • Dresden
  • Florence
  • Granada
  • Hannover
  • Islazul (Madrid) – Relocation
  • La Valette Du Var
  • Lakeside
  • Lens
  • Lille
  • Liverpool
  • Madrid - Gran Via
  • Madrid - Plenilunio Ne
  • Manchester
  • Mannheim
  • Mary Street
  • Milan
  • Milan Fiordaliso
  • Milton Keynes
  • Oxford Street East
  • Palma De Mallorca
  • Paris - Creteil
  • Paris Plaisir
  • Roma - Esta
  • Rotterdam
  • Sawgrass Mills
  • Sicily
  • Staten Island
  • Stuttgart Koengis
  • The Hague
  • Toulouse
  • Verona
  • Wood Green