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Primark X Kem

UK TV personality Kem Cetinay returns with new lifestyle-inspired menswear. The modern collection is filled with dressy-casj pieces and matchings sets, perfect for day-to-night style.

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Floral shirt $13, floral shorts $8

Step Up Your Style Game

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Pink and blue striped shirt $13, shorts $8

Kem’s collection is amping up the sophistication this year. Last year he went bold and bright, but this time the focus is on muted colors and a tailored fit that looks good on every guy. But it wouldn't be a Kem collection without a matching set. This blue and bubble gum striped look is a standout this summer. Love prints? Grab this white and blue floral set in the same flattering cut.

Jazz Up Jeans And A Nice Tee

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Navy shirt $13, white shorts $11

Jeans and nice tee: it's the dress code that never fails. So add to your collection with our white-trimmed navy T-shirt; wear with white shorts for an easy, Insta-ready nautical-inspired look. Like something bolder? The tiger print shirt is a standout piece and the perfect party shirt. We know you want clothes that make you look and feel good – and our checked tracksuit does just that. It'll be your new go-to. It's nice enough for a barbecue, coffee with friends and staycations. So head in-store and treat yourself to Kem’s new collection. Trust us: you’ll want to walk away with it all 😉.

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Tiger print shirt $13, tiger shorts $8
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Striped shirt $13, shorts $11
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Pink floral shirt $13, pink striped shirt $15, pink white-trimmed T-shirt $12, sunglasses $7, backpack $18
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Striped shirt $15, navy pants $25
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Gray pinstripe hoodie $20
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White knit polo $14, navy shorts $11
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Blue knit polo $14