Primark X Kem
UK TV personality Kem Cetinay returns with new lifestyle-inspired menswear. The modern collection is filled with dressy-casj pieces and matchings sets, perfect for day-to-night style.
Step Up Your Style Game
Kem’s collection is amping up the sophistication this year. Last year he went bold and bright, but this time the focus is on muted colors and a tailored fit that looks good on every guy. But it wouldn't be a Kem collection without a matching set. This blue and bubble gum striped look is a standout this summer. Love prints? Grab this white and blue floral set in the same flattering cut.
Jazz Up Jeans And A Nice Tee
Jeans and nice tee: it's the dress code that never fails. So add to your collection with our white-trimmed navy T-shirt; wear with white shorts for an easy, Insta-ready nautical-inspired look. Like something bolder? The tiger print shirt is a standout piece and the perfect party shirt. We know you want clothes that make you look and feel good – and our checked tracksuit does just that. It'll be your new go-to. It's nice enough for a barbecue, coffee with friends and staycations. So head in-store and treat yourself to Kem’s new collection. Trust us: you’ll want to walk away with it all 😉.