A Minimalist’s Guide To Maternity Style

From comfy dresses to easy jersey basics, here are the hero pieces you need to curate your capsule pregnancy wardrobe

Rebecca image
Bex Gillam

Maternity Style Hacks

It’s a time of serious transformation. But with all the new family activity, one thing you don’t want to ditch during pregnancy? Your personal style. Your body's changing and your family's growing, but it doesn’t mean being limited to leggings or stuck in sweats 24/7. It’s about embracing the newness, without losing the old you.

Pregnant model lies on beanbag in long sleeve black midi dress, reading a magazine
Black Long Sleeve Roll Neck $14, Black Tube Skirt $14
Model holding her baby looks down smiling, wearing a gray midi dress
Gray Heather Supersoft Maternity Ribbed Wrap Top $14, Gray Heather Supersoft Maternity Ribbed Leggings $14

Hand-me-downs from your mom friends? We’re here for it, but sometimes they just won’t cut it. And we’re not about impulse buys you’ll only wear for a few weeks. That’s why our newest maternity collection features simple, affordable styles that will stand the test of time, taking you comfortably to the birth and beyond.

Model stands in front of book case, buttoning up a white shirt over her bump and maternity jeans.
Mid Blue Maternity Straight Leg Jeans $23, White Poplin Shirt $15

Your Capsule Maternity Wardrobe

A maternity capsule wardrobe will make life easy. Our collection, all in timeless neutrals, will be the foundation of your new wardrobe as the weather gets colder. Knit dresses and sets are big this season. What better trend for pregnancy than this collab between fashion and comfort?

Mother stands in kitchen, leaning against the counter holding her baby. She wears a rust top and skirt set.
Rust Sweater $14, Matching Rust Tube Skirt $14
Model on sofa in top and jeans looking at bump.
Mid Blue Maternity Mom Jeans $23, Orange Check Long Sleeve Blouse $15

Your new cold weather savior: the cable knit dress is the ultimate throw-on. Swap slippers for slides or ballerinas for evening plans. The poplin shirt will be your go-to for any event. Not just bump-friendly, but handy for breastfeeding (over our Seamfree Wrap Bra or Cotton Nursing Bra), it makes getting dressed a breeze (even when functioning on a few hours' sleep).

Model sits on bed, wearing gray wrap around piece, smiling into the distance.
Gray Heather Supersoft Maternity Ribbed Wrap Top $14, Gray Heather Supersoft Maternity Ribbed Leggings $14
Model sits on bed in cable knit dress. Smiling and looking down, she holds a pink tea cup balanced on her knee.
Ivory Cable Knit Dress $20

Sleep has never been more important. Make sure you cherish those peaceful moments in our maternity sleepwear. From wrap tops and leggings to Mickey Mouse pajama sets, we have cozywear that’ll get you through it all.

Model sits on teal sofa, wearing gray Minnie Mouse pajamas
Minnie Mouse Maternity Oatmeal PJ Top $12, Minnie Mouse Maternity Black Sleep Leggings $16

This incredible stage of life can be challenging, but choosing clothes shouldn’t be.