A Sustainable Choice
Every great wardrobe has a denim foundation: it's so versatile, and never goes out of style. If you love your denim and love the planet too, then our new denim collection made from 100% sustainable cotton will be your perfect match. With high-waist mom jeans, classic skinnies and straight leg ankle fits, these denim heroes will inject summer freshness while helping rural farming communities, too.
We’ve been working with farmers in India and Pakistan, in partnership with agriculture experts CottonConnect and local NGOs SEWA (the Self-Employed Women’s Association) in India and REEDS (the Rural Education and Economic Development Society) in Pakistan, to help reduce their impact on the planet. That means training farmers to grow more sustainable cotton using fewer chemical pesticides and fertilizers, and less water. How amazing is that?
But that’s not all. We’ve introduced a range of sustainable, organic cotton T-shirts, too. All the cotton in our organic collection has been organically grown without the use of synthetic chemicals. And the best part? This is part of our long-term commitment to source 100% sustainable cotton for our products. Forever. Keep your eyes peeled, because more sustainable products are coming your way soon!