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Behind The Scenes On Our Primark Cares Shoot

We go behind the scenes on the set of our photoshoot for A Better Future, captured by world-famous fashion photographer Rankin.

For our A Better Future campaign we were lucky enough to collaborate with Rankin and his team. Armed with appropriate PPE samples from our sustainable collection, the Primark and Rankin teams made their way to our location for the shoot, a beautiful farm in Yorkshire. While capturing stunning images was top of everyone’s agenda, on the day we kept our distance and sported masks to make sure everyone felt safe. Scroll to see some sneak peeks of what we got up to on set!

BTS collage