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Behind The Scenes

Ever wondered what happens on the set of a Primark photo shoot? We’re sharing some behind-the-scenes pics and insider info from our latest, starring some of our fave influencers!


The changing room is a fashionista’s dream: racks and racks of the latest Primark pieces! Our stylist will prep the clothes, shoes and accessories, so there's a range of sizes and options for each model's looks.

Styling Styling

Hair & Makeup

Time to get glam! It's an important and sometimes time-consuming part of the shoot: each model spends the morning getting made up, with constant touchups throughout the day.

Hair and makeup Hair and makeup

Making Memories

We chose our fave influencers to be the faces of our new campaign. So you can imagine, the day involved lots of laughs, catching up and selfies...

Making memories Making memories


When not in front of the camera, the team takes plenty of all-important coffee breaks – and a hearty lunch to keep up the good energy.

Downtime Downtime