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Behind The Scenes

Ever wondered what happens on the set of a Primark photo shoot? We’re sharing some behind-the-scenes pics and insider info from our latest, starring some of our fave influencers!


The changing room is a fashionista’s dream: racks and racks of the latest Primark pieces! Our stylist will prep the clothes, shoes and accessories, so there's a range of sizes and options for each model's looks.

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Hair & Makeup

Time to get glam! It's an important and sometimes time-consuming part of the shoot: each model spends the morning getting made up, with constant touchups throughout the day.

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Making Memories

We chose our fave influencers to be the faces of our new campaign. So you can imagine, the day involved lots of laughs, catching up and selfies...

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When not in front of the camera, the team takes plenty of all-important coffee breaks – and a hearty lunch to keep up the good energy.

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