Birmingham, England Is Open!
Welcome to the world’s biggest Primark – our newest flagship store – in the heart of Birmingham, England. In fact, this store is SO big we won a Guinness World Record for it – and it’s now officially the largest fashion retail store in the world! Scroll on to get the deets on everything you need to know, and to find out why this store is serious shopping goals!
Spread over five floors and an impressive 160,100 sq ft of shopping space, this modern store design brings an enhanced shopping experience. With our full product collections available – womenswear, menswear, kidswear, beauty, and homeware – we guarantee you'll find amazing fashion at amazing prices, every day. This store also celebrates a number of firsts for Primark: our largest ever beauty studio with experts Duck & Dry, a barbershop collab with Joe Mills, and three unique and amazing dining experiences.
Fancy some pampering while you shop? No problem! Our beauty studio with Duck & Dry offers three essential services, including their signature blow dry and braid bar, brows and lashes, and mani-pedis. The Duck Squad has a collection of on-trend blow dry looks like Bouncy Beaut, Straight Down and Wave Wonder; braids include Duck Tails, Braid-a-Licious and Halo Braid. And Duck & File Xpress offer a whole collection of gel polishes, express mani-pedis, and even nail art. Duck and Pluck Express will keep your brows and lashes looking fab with services like threading, tinting and lash add-ons. Hair, nails and brows all in one visit, all while shopping for your new look? Sounds like goals to us!
Primark has also collaborated with barber Joe Mills to create his first standalone in-store shop outside of London. Mills is known for his session styling, extensive celebrity clients and strong relationship with GQ and Esquire magazines. From Jamie Dornon, Taron Egerton and James Bay to Martin Freeman and Ben Affleck, Mills always delivers premium unique service. For Mills it's simple: The service is all about the consultation, finding out what the client wants and delivering it. The customer in Birmingham can expect great service, super-competitive pricing, and a barber that caters for everyone.
Feeling hungry? Visit one of our awesome new restaurants. The Mezz Café is perched at the top of the escalator on the mezzanine floor, and offers sit-in or takeout coffees, frappés, and pastry to keep you fully charged while you browse the floors. Down on the lower ground floor you’ll find The Mezz Restaurant – hands down the best place for a cooked breakfast, but you can also drop in for lunch or get takeout. The Mezz features fresh made salads, handmade stone-cooked pizzas and burritos.
On the second floor you can pop in the Primarket Café for sandwiches, panini and cakes. And for the real "wow factor": you can customize delicious doughnuts in the spray bar, to create your very own masterpiece with icing, chocolate and sprinkles! I mean, what’s not to love? Right at the top of the building you’ll find the most magical dining experience of all... Walk through the oversized mouse ears and enter the Disney Café, for a healthy and nutritious menu for the whole family! There are also tables with interactive worktops offering games and entertainment to keep the littles happy while you eat.
And if that’s not enough, we also have some exclusive shop in shops where you can find all of your faves. Disney kids, babies and adults each have their own section, while all of your beloved Harry Potter pieces can be found in a one-stop shop. The store also has personalization services, recharge seating areas, customer restrooms and free WiFi.
Heading to England? An entire day of shopping, pampering, and dining is only a trip to Birmingham away! Come and find your amazing with Primark. See you in the store!