Color Pop

Color Pop

Grab your shades: this season’s must-haves are bolder and brighter than ever. Scroll for our mood-boosting summer brights…

Wardrobe need a midsummer refresh? We have the color injection you're looking for. This summer, the brighter and bolder the better! Whether you’re way into dopamine style or haven't dipped in a toe, our latest colorful collection of must-haves will make your heart thump.

Bold Color Style

Model in bardot top and bucket hat
Smocked Bardot Top $16, Ivory Denim Shorts $17, Pink Sunglasses $5, Green Logo Terry Bucket Hat $6, Green Terry Sandals $11

Team stripes or florals? No need to take sides this summer: our latest printed pieces have both. In standout colors, our smocked detail Bardot top and cami dress will give your 'fit an instant serotonin boost. Layer on our colorful necklace sets and wear with your fave sandals.

Model in striped cami dress and bucket hat
Striped Floral Cami Mini Dress $18, Green Terry Logo Bag $12, Pink Rubber Platform Sandals $18

Like a more boho vibe? Our dreamy rainbow striped crochet top your Primark wish list. Pair it with the skirt of the season, the micro cargo skirt, or wear with your trusty denim shorts.

Colorful Accessories

Got your festival looks figured out? Finish them off with our coordinated accessories. Available in two hot-right-now hues, our terry logo-inspired accessories are catwalk-hot. With matching arm candy, bucket hats and slip-on sandals, you can pick out your faves or sport the trio together for a matchy-matchy finish worthy of a grid post.

Model in crochet top, blue mini skirt and flip flops
Pink Terry Clutch $14, White Flatform Flip Flops $14