Explore The Great Outdoors

NEWS FLASH: Functional got cool. Check out our practical but trending outdoor classics for the whole family — all at the same affordable Primark prices.

Rebecca image
Bex Gillam

Think the shift to trending practical pieces was from the outdoor part of the pandemic? Actually, shaking off the fashion shackles has been happening for a few years now, swapping season-specific styles in favor of comfort. What used to be unthinkable to the chic set (balaclavas, reflective outerwear, rubber boots) is now shown off on the catwalks.

Outdoor Wear

Stay dry, stay warm, adapt: that's the name of the game and the aim of our new collection, featuring affordable gear with technical details for the whole family— and putting us on the map as a destination for your outdoor adventure needs.

Family standing on beach hugging, wearing camel fleece jackets and thermal pants / cargo pants and black beanies.
Women's Camel Pocket Detail Fleece Jacket $30, Men's Camel Pocket Detail Fleece Jacket $55, Older Kids' Camel Pocket Detail Fleece Jacket $20, Younger Kids' Camel Pocket Detail Fleece Jacket $19, Kids' Thinsulate Trapper Hat $9, Younger Girls' Ivory Waterproof Outdoor Boots $22, Women's Black Thermal Leggings $10, Women's Beige Waterproof Hiker Boots $28, Men's Black Waterproof Hiker Boots $30, Men's Beige Zip-Off Leg Cargo Pants $35

It’s all about layering, so we’ve got looks for any weather in minimalist neutrals and retro colors. Pick an easy put-together look in coordinating ivory and black, or embrace mood-boosting brights with teal, pink and orange.

Family and dog wearing fleece for men, women, kids and pets
Boy wears thermal pants and fleece standing on beach

Walking & Hiking Must-Haves

Walking (AKA hiking, to the Insta crowd) or cycling is a fun day out for all ages — until it starts pouring. Keep spirits high: prep for wet weather with our high-spec breathable, waterproof, lightweight, shower- resistant, recycled polyester, thermoregulating, sweat-wicking and windproof designs. Hunting for peak practicality? Check out our three-in-one jacket, with removable furry hood and vest.

Collage with our new all weather coats: camel and black puffer, ivory fleece and black windbreaker
Women's Camel And Black Color Block Padded Coat $50, Women's Taupe Fleece Hoodie $22, Women's Black Shearling Lined Parka $55, Men's Black Fleece Vest $14

Our budget-friendly outerwear and bottoms will keep you cozy in the most temperamental temps, with parkas, puffers and windbreakers, zip-off and fleece-lined pants, plus snowsuits and reversible jackets for the kids so you can choose what fits the forecast.

Going for a chilly outdoor dip? Pack our runway-ready changing robe for luxe post-dip layering.

Thermal Layers

Our mid-layer game is strong too, with matching thermal basics, all-in-ones, performance and sportswear, padded vests, shearling and polar fleeces, and hybrid puffers. And getting back to base layer, our thermal and waterproof socks, crewnecks, leggings half- and quarter-zip tops are sure to keep you toasty.

Gif of model wearing thermal collection puffer coat, fleece, thermal cargo pants and padded vest
Black Thinsulate Beanie Hat $5, Camel/Black Color Block Insulated Puffer $60
Two models in black long thermal walking coats
Black 3-in-1 Walking Jacket $75, Black Fleece Lined Parka $55
Two smiling girls wearing cream puffer and rain coats
Ivory Longline Puffer $35, Ivory Raincoat with 3-in-1 Vest $26

Outdoor Footwear & Accessories

Need quality footwear? We have you covered with our new hydroguard hikers, CORDURA boots, functional sneakers and hybrid rain boots. Water bottle holder, backpack, fanny pack, infinity scarf, headband, bib, beanie and gloves: optional (but highly recommended).

Shoutout to the super-cute reversible pet coat, too. Remember: There's no bad weather, just bad clothes.

gif of model in teal puffer, wearing fanny pack, walking boots and gloves
Teal Thermoregulating Crop Top $12, Teal Thermoregulating Leggings $14, Teal Fleece $15, Teal Color Block Padded Jacket $40, Black Snow Boots $28, Black Hiking Fanny Pack $12