woman smiling and wearing proud T-shirt

Feeling the Pride

Love is love. Whether you identify as LGBTQI+ or want to be an ally for friends, family and the wider community, our collection for everyone encompasses the positivity of Pride. Scroll to check out the collection…

Primark Pride Collection

Celebrate diversity and inclusion in style with our Pride must-haves. Packed full of versatile trending basics that’ll work in your wardrobe all year, not just at Pride 2021, every piece in this collection will bring you (and others) joy!

proud tee
Black Proud Slogan T-Shirt $12

Pride 2021

Pride isn’t just about the parties. While we have our fingers crossed for some IRL festivities this year, our collection is the perfect way to get ready for the event. Grab your fave pieces to make sure that whether you’re partying with your pals or celebrating via video, you’ll look the part.

ombré T-shirt
Ombré T-Shirt $12

Statement Pride Must-Haves

Nothing says sassy like rainbow sequins. All about making a statement? Pick up our all-over sparkle mini dress or cape for the wow factor. Sparkle from day into night: pair our dress with chunky sneakers, then swap for killer heels (did someone say disco...?). Searching for a statement Pride essential? Our "Love is Love" embroidered jacket is The One. Featuring a glitzy embroidered slogan and disco ball, we’ve taken your go-to denim jacket up a notch.

Multi Sequin Mini Dress $20, Yellow Rainbow Embroidered T-Shirt $10, Black Neon Icons Shirt $13

Organic Cotton Pride T-Shirts

Our collection of organic cotton tees comes in lots of Pride colors. Each has an embroidered emoji patch so you can show off your personality. Tough question: which one to go for? Pair your pick with your fave jeans for a look that gives a nod to pride, but gets you fashion points any day of the year. Made for everyone, our rainbow tipped tees come in kids' sizes, too. Now even the littlest fashionistas can show their support!

pride t-shirts
Orange Peach Embroidered T-Shirt $10, Black Love is Love Embroidered Denim Jacket $30, Purple Eggplant Embroidered T-Shirt $10, Red Heart Embroidered T-Shirt $10
family hugging
White Rainbow Tipped T-Shirt $12, Kids' White Rainbow Ringer T-shirt $7
ombré T-shirt
green t-shirt
Green Neon Arrow Embroidered T-shirt $10
pride t-shirt
Black Orgullo Slogan T-Shirt $12, 3-Pack Black Rainbow Socks $8
blue T-shirt
Blue Unicorn Embroidered T-Shirt $10