Floral Frenzy

New Season Style

Welcome warmer days with some spring wardrobe newness. Make way for fun floral mini dresses, whimsical eyelet blouses and more...

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.

Nailing what to wear during the tricking transitional weather months is no mean feat, but thankfully you only need a few clever pieces to make getting dressed a breeze. We've got everything you'll need to get excited about spring style, bring on blossom-filled landscapes and no-coat-needed looks.

Eyelet Shirt
White Eyelet Detail Shirt $13, Ripped Wide Leg Jeans $22

Hello Spring!

After a season where androgynous dressing and oversized silhouettes stole the spotlight, the arrival of spring this year is all about embracing femininity. With lighter evenings and brighter days comes the perfect excuse to refresh your weekly wardrobe rotation, swap out chunky knits and outerwear and introduce playful printed pieces and lighter layers.

Spring/Summer Dresses

It’s easy to fall into the trap of ‘spring cleaning’ your wardrobe as the new season starts, but often a few new purchases are all it takes to make your look shine. Case in point? The printed midi dress. Consider it your sunny day uniform, just pair your dress with boots and layer a knit top when April showers loom! Our new-in, affordable collection of midi dresses will have you dreaming of picnics in the park and sun-filled Sundays.

Bring On The Eyelet

Intricate patterns and embroidered details are set to replace stripes this spring, so snap up our on-budget eyelet pieces before they sell out. The needlework fabric has fast become a summertime staple, so if you’ve yet to add eyelet pieces to your stash, now’s the time. Our range of eyelet detail shirts, mini dresses, and blouses will work year after year.

Eyelet dress
White Eyelet Tiered Mini Dress $22, White Eyelet Crop Top $18, White Eyelet Skirt $18

Sweet slumber-wear

Florals are the antidote to feel-good dressing, and groundbreaking or not, the blossoming prints have never looked better than on our newest nightwear collection. From mix and match printed separates to sultry satin sheets, that fresh pajama feeling will never go out of style. Dare to wear outside of the house? Our slinky satin chemises and bralettes look great paired with dad jeans and sandals.

printed pajamas
Floral Pajama Shirt $16, Floral Pajama Pants $16