c2c jeans

Our Most Sustainably Made Denim

As part of our journey to becoming more sustainable, we’re excited to introduce our most sustainably made denim as the latest addition to our growing Primark Cares collection. Read on to find out more…

Jodie Spragg
Jodie Spragg

Our Most Sustainably Made Denim

Low on environmental impact but big on style, our 100% organic cotton mom jeans are Cradle to Cradle Certified® Gold. Available in our full range of sizes in classic blue or ivory, there’s a pair for every shape and style. Featuring a flattering high waist fit with tapered legs, mom jeans are perfect for pairing with summer’s must-have cropped tops or tucked in tees. Ripped details for a laid back look, worn with this season’s trending chunky sandals: you’re all set.

C2C Denim
Cradle to Cradle Certified™ Ripped Mom Jeans $24

What does Cradle to Cradle Certified® Gold mean?

Cradle to Cradle Certified® is a globally recognized measure of safer, more sustainable products made for the circular economy.

  • Healthy Materials.

Making sure materials are safe for both people and the planet.

  • Material Reutilization.

Designing and making products in a way that helps eliminate waste and ensures materials can be reused to help create a circular economy.

  • Renewable Energy and Carbon Management

Producing products using renewable energy, and helping protect the planet and climate by reducing and eliminating greenhouse gases.

  • Water Stewardship.

Making sure water is recognized as a valuable resource, safeguarding it for communities so that clean water is available for people and planet.

  • Social Fairness.

Supporting the creation of safe and fair working practices in the supply and manufacturing of products.


Made to last, using sustainably sourced materials, our mom jeans offer an eco-friendly wardrobe essential that can be repurposed and recycled. By achieving Gold level Cradle to Cradle Certified® we can offer affordable, on-trend denim for everyone while reducing the environmental footprint of our products.

c2c denim